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Shop-the-look app Browzzin to launch in IndiaBrowzzin will use affiliate and social media marketing to help influencers generate income by sharing their curated tastes through the app.- Chinese app downloads fall amid border disputePopular Chinese apps TikTok, Helo, Bigo Live, Likee and PubG have seen downloads fall in India, one of their largest markets globally, as t...
- Effie Awards 2020: Admen now love 'meaningful work'For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection...
- Male grooming decoded: Sumanto Chattopadhyay talks sunscreens, diets and ‘marketed manhoods’Chattopadhyay insists he hasn’t taken grooming advice from experts.
- Au naturel: Adman Sumanto Chattopadhyay doesn't believe in combing hair; is fascinated with the term ‘marketed manhoods’The adman says he's had long hair for as long as he can remember.
- ETPanache Dialogues: Male grooming biz is a Rs 16,800 cr market; young men invest in make-up, beard productsThe men’s category in India is growing at 45%, according to Assocham.
- Agencies get proof linking Vijay Mallya with Deepak TalwarTalwar, who’s been detained in a corruption case, had “lobbied” for Mallya and the two were “very close”.
- Can PayPal convince India that there's no bigger deal than security?Is the 'deals and cashback' spoilt Indian consumer, ready to buy into the 'safe and secure' narrative of American player PayPal?
- United colours of incredible IndiaWhile states are marketing their own attractions, the Centre wants to leverage everything into one package, which it expects can bring a mu...
- The Midas touch! West Bengal tourism pins hope on Shah Rukh KhanClose to Rs 300 crores would be spent in developing tourism in the state, which is 15% higher against the budget last year.
- Trust set by late Vittal Mallya emerges as key link in Vijay Mallya's alleged money launderingET sent questions to Mallya. His spokesperson Sumanto Bhattacharya said Mallya had no comments to offer.
- Consortium of PSU banks moves SC to stop Vijay Mallya from leaving countryIn more trouble for Vijay Mallya, a consortium of PSU banks on Tuesday moved SC seeking direction that he is not allowed to leave India.
- Vijay Mallya cannot take $75-million payout from Diageo, rules DRTAlso on Monday, the service tax department asked the Bombay High Court to impound Mallya’s passport as it considered him a flight risk.
- How costly are the controversial remarks of celebrities for brandsMost marketeers in their rush to sign up a celebrity, fail to tap into the different ways in which a celebrity's persona could colour the b...
- CBI searches Vijay Mallya's residence in Rs 900 crore loan default caseThe CBI sources said the agency has registered a total of 27 inquiries and cases with regards to "bad loans" given by public sector banks.
- Top five voice-over artists in India todayVoice-over—that background voice explaining a product or service—is as important as the other aspects of an advertisement.
- Shah Rukh Khan may feature in Ogilvy & Mather's Ad for Brand BengalWest Bengal government has signed on Ogilvy & Mather for a major brand-building exercise that may feature Shah Rukh Khan.
- Ogilvy India tops creative Abby with 51 metals at GoafestOgilvy India and Times of India were the big winners at the awards. Ogilvy dominated the proceedings with a total of 51 metals that include...
- Insurance branding by looking for agents as the Future business driversBranding for agents is a task not many insurance brands have undertaken, and that makes Future Generali India’s new campaign - ‘Ab Nibhao R...
- The ghost of scam ads hits Cannes Lions, two metals are pulled backCannes Lions has recently announced its decision to withdraw two lions won by the Brazilian agency Moma Propaganda.
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