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STARBUCKS STRATEGY
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...- $47 frappuccino nobody asked for (but everyone needs): How Starbucks can cure its midlife crisis with a pinch of saffron, and some very old retail psychologyStarbucks faces challenges and needs a new strategy. The article suggests introducing very expensive items to make regular coffees appear c...
- Starbucks, try some artisanal starbrightIn the bustling world of coffee culture, a clear divide is emerging between the behemoths of the industry and the charming independents. As...
- Starbucks layoffs 2026 continue: What is driving the third round of job cuts under Brian Niccol, how many workers will be impacted and what employees need to know about severance?Starbucks layoffs 2026: Starbucks is cutting 300 US corporate jobs and closing regional support offices. This move is part of a broader tur...
- Starbucks to cut 61 technology jobs in SeattleStarbucks is making headlines with the announcement of 61 tech job reductions at its Seattle HQ, signaling a pivotal phase in the company’s...
- In 1983, Howard Schultz Visited Italy and Observed Espresso Bar Culture: That Experience Shaped Starbucks Into a Global BrandHoward Schultz's 1983 Italian journey revealed a new way to experience coffee. Espresso bars were social hubs, not just places to buy drink...
- Starbucks layoffs hit tech teams amid restructuring pushStarbucks is reportedly laying off staff from its technology departments. This move is part of a larger restructuring plan by new CEO Brian...
- McDonald's to add extra energy and fizz to US menus, WSJ reportsMcDonald's is set to launch a new cold drink menu next month. This revamp includes a Red Bull Dragonberry Energizer, Dirty Dr Pepper, and M...
- Indians had a crush brewing for a star. But, the love may be fadingStarbucks’ India unit reported a modest 5% rise in revenue to ₹1,277 crore in FY25 even as losses deepened 65% to ₹135.7 crore, marking a s...
- Starbucks’ $30 billion blunder? Marketing guru’s post goes viral - Elon Musk can’t resist taking a jabStarbucks’ $30 billion blunder is making headlines. A viral post claims the coffee giant lost billions under its new CEO. Social media is b...
- Starbucks protein coffee menu launches with new lattes and cold foam options. Here's all detailsStarbucks protein coffee menu has launched with new Protein Lattes and Protein Cold Foam drinks. Customers can customize beverages with pro...
- Nine months in, Starbucks CEO faces tall order in turnaroundStarbucks CEO Brian Niccol faces investor hesitancy despite his "Back to Starbucks" initiative, which includes menu simplification and incr...
- Shark Tank’s Anupam Mittal criticizes Starbucks, says 'more toxic than tobacco'Starbucks fired CEO Laxman Narasimhan after just 16 months due to poor sales, appointing Chipotle CEO Brian Nichol as his successor. Anupam...
- Starbucks to add Microsoft's Satya Nadella to its BoardOn Nadella, Starbucks said he will bring to the Board "extensive experience" and an understanding of how technology will be used and experi...
- Starbucks Coffee Company opens outlet in HyderabadThe store happens to be 58th across six Indian cities in less than two years of the brand's launch in India, said Tata Starbucks Ltd CEO Av...
- Starbucks goes plush for India, gives its stores a local flavourStarbucks' stores in India don’t fit the global design template — each store has been designed differently, with “local” touches incorporat...
- CCD, Barista say no plans to take on Starbucks' killer pricingStarbucks, which debuted here over the weekend, said it will follow low pricing strategy across all its forthcoming outlets, including the ...
- Starbucks in equal joint venture with Tata Global; to open cafe in India soonStarbucks Corp, the largest coffee shop co, will open its first cafe in India in Aug through an equal joint venture with Tata Global Bevera...
- Starbucks to create a brand around Indian coffee: Starbucks CoffeeAfter several unsuccessful attempts to enter India, the retailer has signed an MoU with Tata Coffee for sourcing and roasting high-quality ...
- Unsure Starbucks defers India entryThe US coffee retailer puts off debut due to lack of clarity over policy on FDI in retail.
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