McDonald's to add extra energy and fizz to US menus, WSJ reports

McDonald's is preparing to introduce a Red Bull Dragonberry Energizer as part of a broader revamp of its cold drink menu at its restaurants in the US later this year, the ‌Wall ⁠Street Journal ⁠reported on Sunday, citing company documents.

The new beverages, slated ​to roll out next month, include a Dirty Dr ​Pepper and a Mango Pineapple Refresher, the report mentioned.

The fast food chain is set to introduce energy drink offerings which are expected to go ⁠on sale starting ‌in August, the Journal added.


Next month, McDonald's will roll out a ⁠variety of refreshers and crafted sodas nationwide, the company said in a statement to Reuters.

According to the Journal report, McDonald's plans to price the new drinks below offerings from competitors such as Starbucks , Dutch Bros, Sonic and other chains. This comes as ‌restaurants compete to attract price-conscious diners worn down by economic uncertainties.

Earlier this month, McDonald's introduced menu ⁠items priced at $3 or less and offered a $4 breakfast meal deal in the United States.

Chief Executive Officer ​Chris Kempczinski said in February there was growing evidence the Chicago-based company's value strategy was working, with increased visits from low-income consumers. (With inputs from Reuters, WSJ)