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Virat Kohli's fitness Test on June 22; Hardik out of England ODIsStar batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Vaibhav Sooryavanshi's on-field outburst underlines importance of situation management trainingYoung Indian cricketer Vaibhav Sooryavanshi requires mental conditioning to manage sledging. Experts suggest this training will help him ma...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Hardik Pandya, Rohit Sharma gets all-clear for ODI series against AFG from BCCI's CoEStar Indian cricketers Hardik Pandya and Rohit Sharma are both declared fit and cleared for the upcoming ODI series against Afghanistan. Th...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Harsh Goenka reveals Vaibhav Sooryavanshi’s unexpected pre-match ritual and it's not meditation or musicYoung cricket prodigy Vaibhav Sooryavanshi, selected for India's T20 squads, finds a unique way to stay calm before matches: watching his f...
- 10th dropout Vaibhav Sooryavanshi to become a case study for 90 percentile IIM studentsTeenage cricket sensation Vaibhav Sooryavanshi, who dominated IPL 2026 with record-breaking performances, will be the subject of an academi...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Anand Mahindra finds Monday motivation in Virat Kohli: After years of near misses, RCB star's loyalty and belief pay off with consecutive IPL titlesAnand Mahindra's Monday motivation: After Royal Challengers Bengaluru clinched their second consecutive IPL title, Anand Mahindra shared a ...
- RCB vs GT IPL 2026 Final Live Streaming: When & where to watch Royal Challengers Bengaluru vs Gujarat Titans on TV and onlineRCB vs GT Live Streaming: Defending champions Royal Challengers Bengaluru will take on Gujarat Titans in the IPL 2026 Final at the Narendra...
- IPL 2026 RCB vs GT Final: Royal Challengers Bengaluru vs Gujarat Titans; Date, time, venue, tickets, live streaming & full detailsRCB vs GT IPL 2026 Final: The Indian Premier League 2026 final is set for May 31. Royal Challengers Bengaluru will compete against Gujarat ...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
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