India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...

Star batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...

Reliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...

JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...

Teenage batting sensation Vaibhav Sooryavanshi could spark a Test cricket revival, according to former India captain Krishnamachari Srikkan...

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Young Indian cricketer Vaibhav Sooryavanshi requires mental conditioning to manage sledging. Experts suggest this training will help him ma...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Hardik Pandya will miss the upcoming ODI series against Afghanistan due to an injury. He was declared fit earlier but experienced issues af...

Cricket giant Virat Kohli took to X to share his triumph after the Royal Challengers Bengaluru clinched their second IPL title in a row, be...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Vaibhav Sooryavanshi can have his parents travel with him on India'on Sunday, a day after the 15-year-old batting sensation earned his firs...