India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Virat Kohli's fitness Test on June 22; Hardik out of England ODIsStar batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...
Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
JioStar rolls out JAMS, betting on GenAI to reshape premium content productionJioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...
Vaibhav Sooryavanshi can revive Test cricket if he succeeds in longer format: Krishnamachari SrikkanthTeenage batting sensation Vaibhav Sooryavanshi could spark a Test cricket revival, according to former India captain Krishnamachari Srikkan...
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Vaibhav Sooryavanshi's on-field outburst underlines importance of situation management trainingYoung Indian cricketer Vaibhav Sooryavanshi requires mental conditioning to manage sledging. Experts suggest this training will help him ma...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Hardik Pandya ruled out of Afghanistan ODIs due to injury: SourcesHardik Pandya will miss the upcoming ODI series against Afghanistan due to an injury. He was declared fit earlier but experienced issues af...
'This place is home': Virat Kohli reflects on RCB's back-to-back IPL triumphs in emotional postCricket giant Virat Kohli took to X to share his triumph after the Royal Challengers Bengaluru clinched their second IPL title in a row, be...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
Sooryavanshi, 15, to travel with parents on India cricket toursVaibhav Sooryavanshi can have his parents travel with him on India'on Sunday, a day after the 15-year-old batting sensation earned his firs...