Coca-Cola Company achieved 3 percent unit case volume growth in the first quarter of 2026. India played a significant role in this expansio...

Coca-Cola is set to introduce BodyArmorLyte, Honest Tea, and expand its Vitaminwater line in India this summer. The company anticipates Thu...

Sprite India has named Bollywood actress Sharvari as its new female brand ambassador to connect with young, dynamic consumers. Sharvari's a...

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, p...

"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...

Sprite is the second brand in Coca-Cola India’s portfolio to breach billion dollars in annual sales, after Thums Up cola. In January this y...

The sprites, once accelerated by laser, will reach up to 15% to 20% of the speed of light. Even with such great speeds, it will take over 2...

This is the first time that Coca-Cola is testing a product on an ecommerce platform — it has always test-marketed new brands through select...

On the impending launch of Sprite Zero in India, a CocaCola spokesperson said: "We keep evaluating various beverage options that best meet ...

Sprite has been outselling Thums Up for three months now, according to industry officials who cited market share figures.

Coca-Cola will revive Citra, a clear-lime drink it bought from Ramesh Chauhan two decades ago but junked in favour of Sprite.

Sprite, the clear lemon drink from the Coca-Cola India stable, has trounced PepsiCo’s flagship brand Pepsi to emerge as No 2 in the pecking...

More than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.

Soft drinks giant Coca Cola has launched a new campaign for its lime brand Sprite offering free talk time worth Rs 1.5 crore for customers ...

The year saw Sprite grab market share in excess of 10% of the entire sparkling beverage industry estimated at about Rs 7,000 crore.

Beverages major Coca-Cola on Thursday announced an integrated communication initiative focusing on out-of-home media to promote its soft dr...

Thums Up scales up to the top position followed by Sprite leaving Coke at the third position.