Coca Cola unveils new summer campaign for Sprite
Beverages major Coca-Cola on Thursday announced an integrated communication initiative focusing on out-of-home media to promote its soft drink brand - Sprite, for the summers ahead.
By PTI |
NEW DELHI: Beverages major Coca-Cola on Thursday announced an integrated communication initiative focusing on out-of-home media to promote its soft drink brand - Sprite, for the summers ahead.
The communication programme would leverage a range of delivery channels Out-of-Home Media, digital platforms and mass media advertising aimed at building a stronger connect with the youth.
"Sprite's new campaign has been designed to strengthen the brand's connect with the youth of today by engaging them in a simple, honest and straightforward manner...special care has been taken to reach out through clutter-breaking innovations. This is all part of the 360-degree marketing communication campaign being rolled out," Coca-Cola India Marketing Vice-President Venkatesh Kini said in a statement.
He said new campaign titled "Seedhi Baat, No Bakwaas, Clear Hai ?! is aimed at taking a deeper dive into the psyche of today's youth, which is a step ahead of the earlier communication--"Sprite Bhujhaaye Pyaas, Baaki All Bakwaas".
The company will leverage outdoors like movie theatres, university campuses, other youth hang out zones. The campaign also includes a new TV commercial, conceptualised by Ogilvy & Mather, produced by Soda Films' director Rajesh Krishnan and shot in Goa.
Other beverages brands in Coca-Cola kitty are Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda.
The communication programme would leverage a range of delivery channels Out-of-Home Media, digital platforms and mass media advertising aimed at building a stronger connect with the youth.
"Sprite's new campaign has been designed to strengthen the brand's connect with the youth of today by engaging them in a simple, honest and straightforward manner...special care has been taken to reach out through clutter-breaking innovations. This is all part of the 360-degree marketing communication campaign being rolled out," Coca-Cola India Marketing Vice-President Venkatesh Kini said in a statement.
He said new campaign titled "Seedhi Baat, No Bakwaas, Clear Hai ?! is aimed at taking a deeper dive into the psyche of today's youth, which is a step ahead of the earlier communication--"Sprite Bhujhaaye Pyaas, Baaki All Bakwaas".
The company will leverage outdoors like movie theatres, university campuses, other youth hang out zones. The campaign also includes a new TV commercial, conceptualised by Ogilvy & Mather, produced by Soda Films' director Rajesh Krishnan and shot in Goa.
Other beverages brands in Coca-Cola kitty are Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda.
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