Zee Entertainment Enterprises is readying its streaming platform, Zee5, for the FIFA World Cup 2026. The company has enhanced its technolog...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

The World Cup is coming to the U.S. and fans in the San Francisco Bay Area anticipate increased interest in local soccer. Oakland Roots and...

Denver is eyeing a Super Bowl bid following Nashville's successful hosting, fueled by a new $4 billion retractable-roof stadium project fun...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

IPL 2026 GT vs RR Live Streaming: Gujarat Titans and Rajasthan Royals clash in a high-stakes IPL 2026 Qualifier 2 on May 29 for a spot in t...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Canada's soccer team is set for a major moment in the 2026 World Cup. The nation hosts matches, aiming to build on its growing popularity. ...

FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...