Searched for
SPORTS VIEWERSHIPS
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Ahead of FIFA World Cup, ZEEL ramps up Zee5 tech, anti-piracy measuresZee Entertainment Enterprises is readying its streaming platform, Zee5, for the FIFA World Cup 2026. The company has enhanced its technolog...
- Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Bay Area soccer clubs hope World Cup spotlight sparks local growthThe World Cup is coming to the U.S. and fans in the San Francisco Bay Area anticipate increased interest in local soccer. Oakland Roots and...
- NFL's richest owner building new $4billion stadium as Nashville gets date to host its first-ever Super BowlDenver is eyeing a Super Bowl bid following Nashville's successful hosting, fueled by a new $4 billion retractable-roof stadium project fun...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- GT vs RR Qualifier 2 Live Streaming Today: When, where and how to watch Gujarat Titans vs Rajasthan Royals IPL 2026 match live on TV, mobile & online in IndiaIPL 2026 GT vs RR Live Streaming: Gujarat Titans and Rajasthan Royals clash in a high-stakes IPL 2026 Qualifier 2 on May 29 for a spot in t...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- Canadian football ready for World Cup coming out partyCanada's soccer team is set for a major moment in the 2026 World Cup. The nation hosts matches, aiming to build on its growing popularity. ...
- FIFA may have to bend its expectations for media deals in IndiaFIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...
- Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
Load More
