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As Sydney Sweeney sports ad faces massive backlash, Allyson Felix’s Nike split and how she launched her own shoe brand Saysh resurfacesAmerican actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting...- Psychology says people who always invite others to watch the game may be seeking more than just companyWatching a game gives people an instant sense of shared purpose. Instead of having to constantly think of new things to talk about, everyon...
- NODWIN Gaming expands into mainstream sports with new divisionNODWIN Gaming launches NODWIN Sports to build mainstream sporting properties and events. This new division will focus on new-age sports and...
- From Olympic champions to a 15-year-old Indian sensation, Nagoya is ready for Asia’s big GamesThe 20th Asian Games commence in Japan with 17,000 athletes and officials participating. Athletes will compete in 43 sports, including new ...
- 'This is what women in sport look like': Athletes turn Sydney Sweeney's ad into a rallying cryFemale athletes are criticizing Sydney Sweeney's gambling advertisement for its sexualization of women. Amy Hunt stated that women in sport...
- Padel, pickleball boom brings a new wave of sports injuries to physiotherapistsPadel's growing popularity leads to more recreational players seeking physiotherapy treatment. Many beginners overlook essential warmups an...
- BRICS backs India's proposal for Working Group on Sports TechnologyBRICS nations will form a sports technology working group for enhanced cooperation. A sports goods manufacturing conclave is planned for No...
- Playing it SAF and fair for our athletesIndia's decision to participate in the 2027 SAF Games in Pakistan is a positive step. This move aligns with India's ambition to become a gl...
- Unable to fill position since March 2025, BCCI invites applications for COE Head of Sports ScienceThe BCCI has reopened applications for its Head of Sports Science and Medicine position. This key role has remained vacant since Nitin Pate...
- Decathlon India’s B2B business grows 20-fold in five years, now contributes 10% of overall businessOver the past five years, Decathlon India's wholesale venture has experienced explosive growth, increasing twentyfold and now representing ...
- Guwahati goes the distance, launches international marathon with Rs 1.25 crore purseGuwahati will host its first international marathon on February 7, 2027. This event aims to position Assam as a global sporting destination...
- Sports Ministry makes exception for IOA, allows 16-member EC on IOC's recommendationThe Sports Ministry has allowed the Indian Olympic Association an exception for its council. This decision permits the council to retain si...
- Gujarat allocates Rs 301 crore for 2030 Commonwealth Games, forms organising companyGujarat's government has allocated Rs 301 crore for the 2030 Commonwealth Games. This significant funding includes Rs 200 crore for the req...
- From Olympics to Asian Games: Why Olympic champions often face a different challenge at the continental levelThe Asian Games offer a distinct athletic challenge compared to the Olympics. Familiar rivalries and regional sports create a different com...
- Emerging sports are the next big business opportunity: Tero India MDIndia’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
- Revised TV, radio rules ease some industry concerns but leave OTT, sports uplinking issues unresolvedThe revised draft rules for television, radio and associated services address some industry concerns but leave questions over OTT, FAST and...
- India's participation in int'l tournament guided by sports ministry policy: MEA on SAF 2027 in PakIndia's participation in the 2027 SAF Games in Pakistan follows a new sports ministry policy. This policy considers international sports bo...
- Want a govt job in Maharashtra? New 5% job quota policy could open up more opportunities for athletesRevised job quota policy: Maharashtra’s Cabinet has approved a revised five per cent sports quota policy for government jobs. The new polic...
- Star Sports, FanCode secure India rights for India–Japan T20IStar Sports and FanCode will broadcast the India-Japan T20I match. This historic encounter is scheduled for September twenty-second in Japa...
- India agrees to participate in 2027 SAF Games in Pakistan, sports separate from bilateral issuesIndia has given in-principle consent to participate in the 2027 South Asian Federation Games. These games are scheduled to be held in Pakis...
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