Sachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Cap...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

Reliance Retail plans a sports format to rival Decathlon, targeting 8,000-10,000 sq ft spaces with play areas post-Covid. Athleisure demand...

Lululemon Athletica plans to enter India independently, focusing on locations in Mumbai, Delhi, and Bangalore. The company, known for yoga ...

Nirdosh Chouhan is a member of the founding team at Agilitas Sports. He will lead tech at Agilitas.

Brands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...

The asset management firm aims to sell 2,32,07,692 shares of the company. The floor price for stake sale has been fixed at Rs 345 a share.

"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...

"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...

“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...

Those offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...

One of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...

ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...

The two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...

The growth of healthy lifestyle has added impetus to the athleisure trend.

Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.

The category’s appeal is growing as consciousness about fitness grows.