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SPORTS ATHLEISURE BRAND
Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- Sachin Tendulkar pads up to venture out with a new sports brandSachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Cap...
- In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
- Reliance Retail's gearing up to do a DecathlonReliance Retail plans a sports format to rival Decathlon, targeting 8,000-10,000 sq ft spaces with play areas post-Covid. Athleisure demand...
- Yoga pants inventor Lululemon Athletica plans to enter IndiaLululemon Athletica plans to enter India independently, focusing on locations in Mumbai, Delhi, and Bangalore. The company, known for yoga ...
- Agilitas appoints Nirdosh Chouhan as chief technology and product officerNirdosh Chouhan is a member of the founding team at Agilitas Sports. He will lead tech at Agilitas.
- Puma, Decathlon, Adidas make a splash! Sports brands see sales gallop in last 2 yearsBrands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...
- TPG Global to offload entire 7.6% stake in Campus Activewear via block deal Friday: ReportThe asset management firm aims to sell 2,32,07,692 shares of the company. The floor price for stake sale has been fixed at Rs 345 a share.
- Athleisure's here to stay, and brands are breaking records"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...
- Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
- Campus Activewear growing faster than the market with almost 2-3X the volume of next largest competitor: CEO“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...
- Campus Activewear files draft papers with Sebi to garner funds via IPOThose offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...
- Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brandOne of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...
- PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
- Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
- Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
- Virat Kohli brand One8 forays into kids category with PumaDesigned by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.
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