ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...

Zee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...

The Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...

The 2026 FIFA World Cup in North America presents a major opportunity for public transport. Operators aim to attract fans to trains and bus...

Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...

Happy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

India's online gaming sector is approaching the Ministry of Electronics and Information Technology for guidance on new gaming rules. Compan...

India is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...

The Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...

India's cricket economy anticipates a significant setback. A ban on money-based online games may cause a ₹7,000 crore loss. Broadcasters an...

Television broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket strea...

Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engageme...

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

Low television ratings at the recently-concluded ICC Champions Trophy’s, fuelled further by India crashing out of the tournament, has led a...

Is sport today being invested in by advertisers, or are they just exploiting existing consumer interest around it?