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SPORTS ADVERTISING EFFECTIVENESS
FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plansZee Entertainment Enterprises' shares rose after its board approved raising at least Rs 2,300 crore to fund strategic initiatives and bolst...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Zee Entertainment approves Rs 2,300 crore capital raiseZee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...
- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- The FIFA World Cup transit test: Can trains and buses win over North America's car-loving fans?The 2026 FIFA World Cup in North America presents a major opportunity for public transport. Operators aim to attract fans to trains and bus...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Online gaming companies seek a clear regulatory playfieldIndia's online gaming sector is approaching the Ministry of Electronics and Information Technology for guidance on new gaming rules. Compan...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
- Fantasy sports' exit to slow Indian cricket's run rateIndia's cricket economy anticipates a significant setback. A ban on money-based online games may cause a ₹7,000 crore loss. Broadcasters an...
- Ad lib? Commercial shift in commercialsTelevision broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket strea...
- Star Sports, Tata Play introduce targeted advertising for IPL 2024Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engageme...
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Advertisers shift loyalties from ODIs to T20Low television ratings at the recently-concluded ICC Champions Trophy’s, fuelled further by India crashing out of the tournament, has led a...
- You can’t promote a game with 30-sec adsIs sport today being invested in by advertisers, or are they just exploiting existing consumer interest around it?
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