JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...

The 2026 FIFA World Cup in North America presents a major opportunity for public transport. Operators aim to attract fans to trains and bus...

Happy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

Netflix stock just crossed $100 in April 2026. That’s a key breakout level. Shares are already up about 5% this year. The rally is driven b...

Fox also reported a nearly 7 per cent jump in revenue in its cable network programming unit to $1.53 billion, at a time when customers are ...

Tata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...

Multi-functional sports spaces are designed to accommodate different kinds of activities apart from the standard spots events.

The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused...

The opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...

The games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal

It’s not the 21% growth that is exciting broadcasting networks, content owners and telcos to push for OTT. It is the behavioural shift that...

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...

Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers.

Big brands such as LG, Adidas, Coca-Cola, Hyundai, Hero Honda, Airtel, Vodafone and Castrol will kick off a sports marketing spending spree...