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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Clouds, algorithms and local voices: Inside the FIFA World Cup's broadcast makeoverThe 2026 World Cup is changing how we watch sports. Instead of one global broadcast, each fan gets a unique experience. This means local ad...
- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
- The FIFA World Cup transit test: Can trains and buses win over North America's car-loving fans?The 2026 FIFA World Cup in North America presents a major opportunity for public transport. Operators aim to attract fans to trains and bus...
- RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Why Netflix stock is surging today? Is NFLX a buy now? Goldman Sachs says Netflix shares could cross $120 soonNetflix stock just crossed $100 in April 2026. That’s a key breakout level. Shares are already up about 5% this year. The rally is driven b...
- Fox Corp share price, buyback: How Fox has surpassed all challenges?Fox also reported a nearly 7 per cent jump in revenue in its cable network programming unit to $1.53 billion, at a time when customers are ...
- IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier LeagueTata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...
- Diversifying revenue streams: How entrepreneurs and medium enterprises profit from multi-functional sports spacesMulti-functional sports spaces are designed to accommodate different kinds of activities apart from the standard spots events.
- YouTube expands audio and podcast advertising for brandsThe announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused...
- New-age digital brands go all out for IPL 2021 splashThe opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...
- Sponsors feel NBA India may be a slam dunkThe games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal
- As video consumption shoots up, why is Amazon Prime focusing on paid subscriptionsIt’s not the 21% growth that is exciting broadcasting networks, content owners and telcos to push for OTT. It is the behavioural shift that...
- Ad spend on sports nearly doubled in five years: ReportAdvertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...
- Airtel DTH plans to offer pay-per-view movies free to customersBharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers.
- Advertisers line up RS 2,200 crore for 5 big sporting eventsBig brands such as LG, Adidas, Coca-Cola, Hyundai, Hero Honda, Airtel, Vodafone and Castrol will kick off a sports marketing spending spree...
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