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SPONSORSHIPS FOR OLYMPIC ATHLETES
A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...- After historic Olympic election comes leadership issues for IOC president Kirsty CoventryKirsty Coventry, the first woman president in the IOC's history, begins her leadership with a focus on gender equality and protecting women...
- Olympics: Six challenges facing the new IOC PresidentThe International Olympic Committee is set to elect a new president who will navigate the Games through digital transformation, political c...
- India has the potential to host global athletic events: Sebastian CoeWorld Athletics President Sebastian Coe, during his India visit, lauded the nation's potential to host major athletic events. Following Ind...
- Do Olympic medalists win a lot of money along with their medals? Here's something you do not knowThe Paris Olympics medals are simply flowing like water each passing day and fans are just amazed at the amazing action that has been going...
- French Olympians to be taxed for Olympic rewards, veterans claim decision as 'scandal', here's what we knowFrench Olympic veteran David Douillet has criticized the French government for taxing French athletes for their bonus rewards, calling this...
- Psychology behind bronze medalists being happier than those in second place, all you need to knowBronze medalists are considered to be significantly happier than those who win the sliver medal in the Olympics, according to the human psy...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- Olympics: IOC stands firm against banning Russia despite risk of boycottThe International Olympic Committee (IOC) and several of the most powerful national Olympic committees hate the idea of a boycott of the bi...
- India Inc needs to invest more in sports at the grassroots level: Neeraj Chopra"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....
- IOS Sports & Entertainment completes 17 years in sports industryNeerav Tomar, founder and MD of IOS Sports, who has clocked sponsorships worth over Rs 100 crore in the last five years for Olympic and oth...
- IOA sees 40% jump in Tokyo Olympic sponsorshipsThe sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...
- Coca-Cola India to pitch other brands too in sports sponsorshipsOlympics provided Thums Up “the right platform to launch the new thought”, the company spokesperson said. Brand Coca-Cola will continue to ...
- Big deal for P V Sindhu, bags Rs 50 cr contract with Chinese brand Li NingThe deal, one of the biggest in world badminton, is close to Puma's deal with Indian skipper Kohli.
- Swiss Omega extends as Olympic sponsor to 2032OLYMPICS-OMEGA:Swiss Omega extends as Olympic sponsor to 2032
- Olympic athletes set to strike brand goldIt has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Ministry to put up giant screens around Delhi for OlympicsSports Minister Vijay Goel today said that giant screens will be put up all around Delhi for people to watch the Indian athletes perform in...
- Non-cricket sports turn lucrative for brandsSponsors are discovering that sponsorship of other sports ensures better returns, unlike cricket where sponsorship fees have shot through t...
- Dow sponsorship row: Very sad if India boycotted London Olympics, says David CameronHowever, Cameron dubbed Dow Chemicals as a "reputable company" and said he did not want to see the Olympics used for industrial or politica...
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