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SOAP SUBSTITUTE
In 1916, chemists hunting a soap substitute made a cleaner that worked in hard water, and laundry detergent changed washing foreverThe demand for cleaner solutions during World War I led to the invention of synthetic detergents. These groundbreaking products outperforme...
Why microfiber cloths work so well on old wooden furnitureRestore old wooden furniture with a science-backed method using a microfiber cloth and a mild detergent solution. This approach effectively...
Why a Simple Lemon Scrub Can Freshen Your Bathroom, but Not in the Way You ThinkWhile a homemade lemon scrub is a cost-effective and eco-friendly cleaning option, it's crucial to understand its limitations. Lemons' acid...
No soap, no facewash. Priyanka Chopra’s mother shares her one simple skincare routine for glowing skin and the actress follows it too. What is it?Priyanka Chopra’s mother, Dr Madhu Chopra, recently shared her simple skincare secret. She skips soap and face wash and instead uses a home...
Do You Really Need to Soak Dishes? Here’s What the Experts SaySoaking dishes is often an unnecessary step in kitchen cleaning. Experts advise that for lightly soiled items, warm soapy water and scrubbi...
India has a big import substitution opportunity in chemicals sector: SRFIndia's burgeoning economy presents a significant $25-30 billion import substitution opportunity in the chemicals sector, according to SRF'...
Asian Palm Oil Alliance urges HUL to reconsider its decision to reduce use of palm in soaps by 25%ET had reported that HUL is reducing use of palm and its derivatives in soap by 25% to offset volatility in commodity prices as well as for...
O rain gods, let rural appetite returnIrrigation and water storage capacity have not kept pace with crop demand. The farmer will have to make do with readings that Pacific and I...
Sanjiv Puri reshaping ITC for the new normalAfter value addition, for instance, ITC’s noodles brand, Yippee grew over 50% during the lockdown, its Savlon portfolio grew five times tha...
Reduce Hindustan Unilever, target Rs 1,872: Elara CapitalThe brokerage has set a one-year horizon for the stock to hit the target price.
- Indian consumer space to get a face-lift in coming years: Study
The Indian household and personal care segment is set to change significantly in the coming years as consumption habits.
- Looking at the value of perception
Value perception in a market like India needs to be analysed taking into consideration product categories and brands that have been part of...
- Adulteration trips up vanaspati ghee manufacturers
Refined palm stearin, a non-edible by-product of crude palm oil, is being used as an adulterant in cheap vanaspati, denting the business of...
- Inflation: FMCG majors on a reinventing spree
Rising inflation is forcing FMCG majors to reposition their product lines to prevent consumer shift. Tips to beat inflation I War on inflat...
- IPL lays pitch for product launches
The IPL tournament is tipped to become the best brand-building exercise for launching products in a hurry.
- Metals take the lead on price front
Metals and mineral prices have surged by close to 10% and continue unabated due to strong demand in China.
- Wipro enters low-calorie sweetener segment
Wipro Consumer care, a unit of Wipro Limited, on Friday launched a low-calorie sugar substitute, stepping into the Rs 75-crore low calorie ...
- Karanji oil finds brisk industrial demand
India’s traditional non-edible Karanji oil finds brisk demand from a host of new industrial users, its automobile industrial application is...
- FMCG cos to revamp, expand core brands
Most FMCG companies seem to be high on expanding the core value of products and brands which have traditionally been confined to a specific...
- FMCG cos prescribe a new look for medicinal brands
Most FMCG companies seem to be high on expanding the core value of products and brands, which have traditionally been confined to a specifi...