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SNAPCHAT SPOTLIGHT
Under global spotlight, Australia plays hardball on social media banThe global spotlight on the first such ban on people under 16 using popular apps appears to have encouraged Prime Minister Anthony Albanese...- What is Instagram Plus? What we know about Meta’s latest subscription model testMeta is testing Instagram Plus, a subscription version of Instagram, in select markets. The move aligns with a wider industry shift towards...
- Snapchat sees sharp rise in engagement among Gen Z usersSnapchat is experiencing a surge in popularity among young Indian users, with platform engagement doubling in the last two years. This grow...
- In a first, Snapchat parent's India revenue crosses Rs 100 croreSnap Camera India, part of Snapchat's US-based parent company Snap Inc, has crossed the 100-crore revenue mark for the first time since its...
- Snap Camera India revenue grows 20% to Rs 79 cr in FY23Snap Camera India, the local unit of social networking and messaging platform Snapchat's US-based parent company Snap Inc, has reported a 2...
- With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit MohanThe social media firm is hiring a managing director, expanding sales team in the country.
- ETtech Exclusive: Snap India doubled user base, engagement in 2022: CEO Evan SpiegelSnap’s Spotlight also competes with YouTube's Shorts, while another global rival TikTok, owned by China’s ByteDance, is banned in India.
- Snapchat crosses over 750 million monthly active usersIn a blogpost, the company said that at the current growth rate, "we see a path for Snapchat to reach over 1 billion people in the next two...
- Why Snap is wooing BharatA few years ago, Snap, the parent of photo-sharing application Snapchat, was said to be disinterested in India. Now, it is looking to drive...
- Snapchat launches Diwali AR lenses and emoji stickersSnapchat has introduced plenty of AR lenses and stickers to commemorate Diwali, the festival of lights, and all users can bask in its glory.
- Snapchat launches dual camera featureThe dual camera would be available globally on iOS on Monday and with Android support in the coming months.
- Snap tests new subscription feature called Snapchat+The subscription feature, which Snap said is being tested internally, was first revealed on Twitter by a user named Alessandro Paluzzi, a m...
- Snapchat brings festive cheer to users with 'Holi Beard' lens, Gulaal Bitmoji & stickersUsers can try out the special lenses with a dedicated Holi song in their Spotlight videos.
- Snapchat parent makes a big augmented reality pushThe Spectacles will have dual 3D waveguide displays that will allow wearers to overlay the company's augmented reality filters, called Lens...
- Snapchat introduces feature to help users earn money; plans new augmented reality glassesThe new version of the Spectacles glasses will not be sold to the public. `
- Snapchat parent debuts short video offering Spotlight in IndiaSnap’s Spotlight features 60-second videos in a dedicated TikTok-style vertical layout within the Snapchat app, but the feed is moderated f...
- Facebook to let content creators earn money from short videosFacebook says creators can now earn ad revenue from videos as short as one minute, down from three minutes previously.
- Snapchat goes the TikTok way, comes up with a curated video feed similar to Instagram ReelsSpotlight is aimed at broadening the connections among Snapchat users.
- Snapchat debuts a TikTok competitor with SpotlightSpotlight aims to encourage more users to create short videos with its augmented reality filters and effects.
- Snapchat is moving closer to an ad strategy: Here's how brands are already using the platformIn a new report, BI Intelligence looks at the demographics of who's on Snapchat and which brands have launched early efforts on the platfor...
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