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SNACKING VARIANTS
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Amul, Mother Dairy hike milk prices by ₹2 per litre; new rates effective May 14Leading dairy brands Amul and Mother Dairy will raise milk prices by ₹2 per litre starting May 14. This price adjustment affects various mi...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Lotte India debuts biscuit snack PEPERO, eyes Rs 2,000 crore revenue in 2025Lotte India, a part of Lotte Group, introduces PEPERO biscuit snacks in India. PEPERO is available in original and crunchy flavors. The com...
- Snack brand 4700BC collaborates with Netflix to launch content-specific variantsSnacking brand 4700BC has partnered with Netflix to launch new popcorn variants in India. This collaboration aims to boost the popcorn cate...
- Health food maker Lil’Goodness announces launch of Disney, Marvel-inspired productsLil’Goodness will also launch a unique on-pack innovation, where the pack assembles into a Marvel character as a collectible item, thereby ...
- Taste beats health in lockdown: SurveyConvenience food and snacking market saw an unprecedented surge in the period March-June. At the same time, healthy variants of these two c...
- Sequoia Capital backed, Prataap Snacks Ltd to acquire 80% equity stake in Rajkot-based Avadh Snacks Private Ltd for Rs.148 croresPrataap Snacks that sells chips under the brand name of “Yellow Diamond” was founded in 2009 in Indore.
- PepsiCo to reduce sodium content in snacksPepsiCo will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025.
- Taste of India: Desi companies feast on snack marketAccording to market researcher Euromonitor, sweet and savoury snacks have grown by 26%, highest within packaged food segment between 2010 a...
- PepsiCo announces launch of Mountain Dew Game FuelThe new variant will be in stores starting the coming weekend, PepsiCo beverages VP Vipul Prakash said.
- PepsiCo to sell imported premium snacks & fruit juices through exclusive e-commerce platformsAccording to Prakash, details of the e-commerce strategy, including which portals PepsiCo would tie up with, are expected to be finalised i...
- Dabur Chyawanprash to be launched in biscuits and bars variants to attract young customers'It plans to modernise its over half-a-century-old brand Dabur Chyawanprash, along with other brands in its portfolio such as Hajmola and P...
- ABD forays into ready-to-eat snacks marketCurrently, the snacks range is available in around 15,000 outlets in Western Maharashtra in places like Pune, Nashik, Solapur and Kolhapur.
- PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and BalajiKurkure and Lays, have begun losing share to regional players such as Balaji, Yellow Diamond in addition to some variants of Bingo.
- PepsiCo's Frito-Lay lines up 50 new products to counter rivalsPepsiCo's Frito-Lay plans to launch more than 50 new products as it invests in scale and innovation to continue its domination in India's R...
- PepsiCo ropes in Vidya Balan as brand ambassador of AlivaFood and beverage major PepsiCo India today said it has roped in Bollywood actor Vidya Balan as brand ambassador for its snack brand, Aliva.
- PepsiCo India looks to increase health foods, drinks portfolioPepsiCo is looking to bring more baked and low fat variants of its health foods and drinks in India.
- Brands and consumer choicesScenarios in brand management.
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