PepsiCo announces launch of Mountain Dew Game Fuel
The new variant will be in stores starting the coming weekend, PepsiCo beverages VP Vipul Prakash said.
By Ratna Bhushan, ET Bureau | Updated:
NEW DELHI: Beverage and snacks maker PepsiCo on Thursday announced the launch of Mountain Dew Game Fuel - the first variant of the brand after 13 years. The firm has roped in actor Hrithik Roshan to endorse the stronger variant of Mountain Dew.
The company also announced a tie-up with Microsoft to sponsor and promote gaming under the name Dew Arena.
The new variant will be in stores starting the coming weekend, PepsiCo beverages VP Vipul Prakash said. Mountain Dew is among the fastest growing carbonated brands of PepsiCo.
The company also announced a tie-up with Microsoft to sponsor and promote gaming under the name Dew Arena.
The new variant will be in stores starting the coming weekend, PepsiCo beverages VP Vipul Prakash said. Mountain Dew is among the fastest growing carbonated brands of PepsiCo.
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