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SHORT VIDEO COMMERCE
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...- FSSAI asks Blinkit to explain consumer illness linked to curd orderIndia's food regulator FSSAI has asked quick commerce firm Blinkit for an explanation. This follows a complaint from a person who reportedl...
- RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
- PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
- Lenskart, Ola’s Q4 scorecards; Visa maze for laid-off techiesLenskart has posted a sharp jump in its March-quarter revenue even as profit dipped marginally. This and more in today’s ETtech Top 5.
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Dara Khosrowshahi on Uber’s India bets, AI & jobs; Nvidia’s Simplismart betHappy Monday! Uber CEO Dara Khosrowshahi sat down with ET to discuss the company’s ambitions in (and for) India, among other things. This a...
- US stock market today: Why Dow Jones is down while S&P 500 and Nasdaq rise today — Dow crashes over 160 points as oil surges above $100 and Iran tensions rattle blue-chip stocksUS stock market today shows a sharp split. The Dow Jones Industrial Average falls over 160 points. Oil prices surge above $100. Iran tensio...
- Amazon CEO on Now growth; Big Tech dials up AI spendIn India’s hypercompetitive quick commerce space, Amazon CEO Andy Jassy said Now is growing fast. This and more in today’s ETtech Top 5.
- Short-form video’s leap to TV could reshape India’s digital commerce playbookYouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands conn...
- Video commerce offerings gain traction, Indians spent over 2 mn hours video shopping: FlipkartFlipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 millio...
- Indian short-video apps see $19 billion monetisation opportunity by 2030: reportAt present, only 1% of the overall digital advertising spends accrue to short video apps, according to the report.
- Live streaming commerce firm Firework raises $150 million funding led by SoftBankWith the funds, the company aims to increase its headcount across engineering, product and marketing, while focusing on enhancements to its...
- Dailyhunt's parent VerSe Innovation raises $805 million led by CPPIB, valuation reaches $5 billionCPPIB has pumped $425 million investment contributing almost half of the total capital mopped up by VerSe Innovation which runs its flagshi...
- In a boost for small retailers, CoutLoot launches video commerce featureIn its new video commerce plugin format, over 6.5 lakh sellers can put up a video on the app and describe their products and store. The vid...
- Flipkart and Moj announce collaboration for video and live commerceThe collaboration will help Flipkart scale video commerce in the country and engage the next 200 million ecommerce customers.
- InMobi's Roposo pivots to live commerce from short videoUsers on the Roposo platform will now be able to discover products recommended by creators on live streams and shop from hundreds of creato...
- Short video app Trell jumps on to the social commerce bandwagonTrell users will now be able to purchase personal care products and cosmetics, among others, on the short-video platform based on reviews a...
- Bolo Indya launches P2P commerce service Bolo MeetsCreator partners on the platform will now have an added feature to create and deliver their specialized skills-based services to their foll...
- ShareChat Moj, Flipkart's 2GudSocial see a big slotFlipkart is piloting a new social commerce platform - 2GudSocial - with influencer-led video commerce, aimed at consumers from small towns ...
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