China has blocked Meta's acquisition of AI startup Manus. This move signals increased risk for global investors in advanced tech firms link...

A cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewersh...

Lok Sabha election date viral letter: The Chief Electoral Officer, Delhi, clarified that a letter indicating April 16 as a tentative poll d...

An advertiser would have to spend anywhere between Rs 5 lakh for a smaller ad on a category page to Rs 1.5 crore on a banner, depending on ...

The channel has roped in Bollywood celebrities Karan Johar and Alia Bhatt as co-curator who will multi-year deals with Warner Bros.

Knorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria.

Nestle in India, spends over Rs 400 crore on advertising a year. Its ad spend on Maggi brand alone is estimated at over Rs 150 crore.

AAP didn’t hire any agencies for advertising, public relations while BJP’s campaign was planned by professional firms Madison Media and Soh...

From TV commercials to music videos to experiential out-of-home campaigns, IPL teams have launched aggressive marketing campaigns during pa...

Companies have invested heavily in IPL7, confirmed Rohit Gupta, president of Multi Screen Media, the official broadcaster of the tournament.

A senior BJP leader involved in the party’s advertising campaign said the difference in advertising efforts were a “reflection of BJP’s upb...

While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to provide a schedule for the rest of the to...

Media planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.

In the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...

The glorious game of uncertainty has certainly foxed all pundits who had written the epitaph of the 50-over format!

The cricket season would consist of the India-Australia series, the Irani Cup and the India-England series ending late December.

Subhash Chandra’s ambitious cricketing venture - Indian Cricket League (ICL) - has gone for a duck even before the first ball was bowled.