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SENIOR MEDIA PLANNER
Is Mojtaba Khamenei alive after months of rumors? Marco Rubio reveals new details about Iran’s decision-making process todayMarco Rubio Says Mojtaba Khamenei Is Alive and Influencing Iran Decisions as Leadership Questions Intensify. The latest comments from Marco...- Why is China building launch pads near its nuclear missile silos, and what do satellite images reveal about sites with over 80 launch pads?Satellite images reveal that China is constructing a vast network of military infrastructure in its north-western deserts, including more t...
- Amaravati still under construction, but Quantum Valley project already luring deep tech startups, scientistsAmaravati, a new city in Andhra Pradesh, is becoming a hub for quantum computing. A technology park called Quantum Valley is attracting sci...
- Blocking of Meta's AI startup buy raises risk for cross-border China tech dealsChina has blocked Meta's acquisition of AI startup Manus. This move signals increased risk for global investors in advanced tech firms link...
- No India-Pak game: JioStar faces a 15–20% hit to total advertisement revenue for the T20 World CupA cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewersh...
- Lok Sabha election on April 16? Here is what Delhi Election Commission has clarifiedLok Sabha election date viral letter: The Chief Electoral Officer, Delhi, clarified that a letter indicating April 16 as a tentative poll d...
- Advertisers have to shell out more to advertise on Amazon, Flipkart on e-sale daysAn advertiser would have to spend anywhere between Rs 5 lakh for a smaller ad on a category page to Rs 1.5 crore on a banner, depending on ...
- Colors forays into English general entertainment channel space with Colors InfinityThe channel has roped in Bollywood celebrities Karan Johar and Alia Bhatt as co-curator who will multi-year deals with Warner Bros.
- Hindustan Unilever takes down Knorr instant noodle television commercials off the airKnorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria.
- Nestle replaces Maggi ads with Nescafe and KitKat commercials, to lose about Rs 10 croreNestle in India, spends over Rs 400 crore on advertising a year. Its ad spend on Maggi brand alone is estimated at over Rs 150 crore.
- AAP’s strategy, not ad budget, helped party win; Party didn't hire any PR agency for pollsAAP didn’t hire any agencies for advertising, public relations while BJP’s campaign was planned by professional firms Madison Media and Soh...
- Pressure on profit margins forces IPL teams to curb TV advertising; focus on digital mediaFrom TV commercials to music videos to experiential out-of-home campaigns, IPL teams have launched aggressive marketing campaigns during pa...
- Amazon, Flipkart investing heavily on TV ads during IPLCompanies have invested heavily in IPL7, confirmed Rohit Gupta, president of Multi Screen Media, the official broadcaster of the tournament.
- Lok Sabha Elections 2014: Electoral ads show BJP a clear winner before pollsA senior BJP leader involved in the party’s advertising campaign said the difference in advertising efforts were a “reflection of BJP’s upb...
- Confusion around IPL shrinks sponsorship revenues of team franchises by 20%While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to provide a schedule for the rest of the to...
- Media business to see vibrant growth in 2014, predict plannersMedia planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.
- With Messi and Djokovic big advertisers turn to non-cricket sports like soccer and tennisIn the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...
- India-Australia ODIs see rise in TV ratingsThe glorious game of uncertainty has certainly foxed all pundits who had written the epitaph of the 50-over format!
- Neo Sports eyes Rs 285 cr this cricket seasonThe cricket season would consist of the India-Australia series, the Irani Cup and the India-England series ending late December.
- ICL bowled even before match beginsSubhash Chandra’s ambitious cricketing venture - Indian Cricket League (ICL) - has gone for a duck even before the first ball was bowled.
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