When asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...

For the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...

An easy way to play with the presentation of any drink is to use local ingredients.

John Burke, global chief marketing officer of Bacardi, tells Brand Equity why it is important for the brand to find ways of connecting with...

An easy tip to impress guests is to have a thorough knowledge of your cocktails.

Bacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.

India’s alcoholic beverages industry is heavily regulated, with high excise and taxes imposed in most states, making it an important source...

Dewar’s brand ambassadors - Ernest Reid and Emily Thompson - share tips to picking the perfect bottle, and stirring-up some low-calorie coc...

The Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...

Dolan, who is on a four-day visit to India, said demonetisation has impacted sales of alcoholic drinks, and allowing sale of alcoholic beve...

These companies were allegedly selling three local products — Royal Arms, Blue Patrol and Malbros — without sourcing them from the Scotch W...

Bacardi, the world’s largest privately held spirits company, is set to roll out its new global campaign in India, themed ‘untameable’, star...

Bacardi Martini is accelerating its presence in India. It has set up a new product development centre at its Nanjangud plant in Mysore, sig...

Scotland has bagged sixteen positions in a list of the world's top 100 drinks brands.

Country's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.

World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....

Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...