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SCOTCH DEWAR
A matter of tasteOn World Whisky Day Stephanie Macleod, master blender at Dewars, muses about everything whisky — from her favourite cask to her journey in ...
As Indians choose premium spirits, cork makers pop the champagneIndia's growing appetite for premium spirits, including single malts and scotch, fuels demand for cork stoppers, primarily sourced from Por...
Bacardi high on premiumisation of portfolio in IndiaAccording to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times fa...
White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
Bacardi witness one of its highest growth despite covid-led restrictions: MD Sanjit RandhawaFor the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...
Go extra, double up: Tips to make you everyone's favourite bartender this festive seasonAn easy way to play with the presentation of any drink is to use local ingredients.
Bacardi's bet on marketing through experiencesJohn Burke, global chief marketing officer of Bacardi, tells Brand Equity why it is important for the brand to find ways of connecting with...
Have a signature cocktail, know the correct vocabulary: Here's how to double-hat as a bartender this International Men's DayAn easy tip to impress guests is to have a thorough knowledge of your cocktails.
India becomes Bacardi's second- largest rum market by volumeBacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.
India's also a talent hub for Bacardi, says CEO Mahesh MadhavanIndia’s alcoholic beverages industry is heavily regulated, with high excise and taxes imposed in most states, making it an important source...
The art of gifting, and serving whisky this festive seasonDewar’s brand ambassadors - Ernest Reid and Emily Thompson - share tips to picking the perfect bottle, and stirring-up some low-calorie coc...
Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
Prohibition never works. It only feeds illegal trade and creates black market: Michael J Dolan, CEO, BacardiDolan, who is on a four-day visit to India, said demonetisation has impacted sales of alcoholic drinks, and allowing sale of alcoholic beve...
Only brews from Scotland to be called Scotch: Delhi HCThese companies were allegedly selling three local products — Royal Arms, Blue Patrol and Malbros — without sourcing them from the Scotch W...
Bacardi’s global campaign to come to IndiaBacardi, the world’s largest privately held spirits company, is set to roll out its new global campaign in India, themed ‘untameable’, star...
- Bacardi Martini sets up new product development centre in Nanjangud, Mysore
Bacardi Martini is accelerating its presence in India. It has set up a new product development centre at its Nanjangud plant in Mysore, sig...
- Scotland dominates list of world's top 100 drinks brands
Scotland has bagged sixteen positions in a list of the world's top 100 drinks brands.
- United Spirits denies talks on stake sale
Country's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.
- Bacardi eyes stake in Mallya company
World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4m
Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...