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SCARCITY EFFECT
Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing itPsychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...- In 1964, American engineers drew up NAWAPA, a plan to redirect the rivers of Alaska and Canada through the Rockies to water the US desert, re-plumbing an entire continentA 1964 plan proposed moving water from Alaska to the arid American West. This ambitious engineering project aimed for continental water red...
- Psychology says people who hoard hotel toiletries aren't just collecting free things, they may not want to miss out on the pleasure of feeling specialResearch suggests that collecting these toiletries is usually less about saving money and more about how the brain processes rewards, posse...
- Psychology says people who always have an overstocked refrigerator aren't just planning too much, they may just feel more secure when they're preparedPsychology suggests that people who always have an overstocked refrigerator aren't necessarily wasteful or impulsive. For many people, a st...
- Where authorities are restricting data centres amid AI boomGovernments globally are restricting new data centre construction due to rising concerns. New York State enacted a one-year construction mo...
- Quote of the Day by Bernard Meltzer, 'Happiness is like a kiss. You must share it to enjoy it' is a life lesson on value of kindness, one can discover that small gestures often have extraordinary effectsQuote of the day by Bernard Meltzer offers a timeless life lesson about the true nature of joy. Lasting happiness grows through kindness, g...
- Best quote of the day by Marcus Aurelius: The only wealth which you will keep forever is ..." The timeless Stoic life lesson that can make you really richFamous quotes on life lessons: A 2,000-year-old quote from Marcus Aurelius redefines wealth for modern India. It suggests that lasting rich...
- HCLTech FY guidance stays muted despite $2.4 billion deal momentumHCL Technologies reported marginally better than anticipated financial performance for the June quarter. The company announced a significan...
- Jute stock curbs withdrawn as record acreage signals end of shortageThe Jute Commissioner's office has withdrawn raw jute stock control orders immediately. This action removes holding limits for traders and ...
- For one small business, AI was key to a quick start and expansionThe rapid emergence and spread of AI has become a defining feature of the U.S. economy, of prime interest to Federal Reserve officials tr...
- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
- Jewish Proverb of the Day: “What one has, one doesn’t want, and what one wants, one doesn’t… — Life lessons on perception, satisfaction, gratitude, comparison and why the grass is always greener on the other sideJewish Proverb of the Day highlights a timeless idea about human desire, satisfaction, and the way perception shapes emotional fulfillment ...
- Explained: Why aluminium is emerging as manufacturers' preferred alternative to copperRecord copper prices are accelerating manufacturers' shift toward aluminium, driven by lower costs and lighter weight. Automakers are expan...
- The Founder of Rocket Lab on Competing with Billionaires to Lead in SpaceRocket Lab launches more rockets at a faster pace than any rival and is expanding into satellites and deep-space missions. Four principles ...
- Psychology says people who love to look for hidden treasures on beaches with metal detectors or other equipment aren't simply searching for valuables: What the behavior revealsPsychology says people who love to look for hidden treasures on beaches with metal detectors or other equipment aren't driven only by the h...
- A pail of water may unleash India's ₹20 lakh crore opportunityIndia faces a significant water crisis, with demand projected to double supply by 2030, creating a massive ₹20 lakh crore investment opport...
- IPO-bound NSE set to be the change in exchange gameIndia's sole listed stock exchange, BSE, faces a significant shift as rival NSE files for its own listing. NSE, dominating market share, is...
- Psychology says fathers who fix broken things instead of replacing them are not being cheap: Why repairing objects becomes their way of protecting memories, purpose and familyPsychology suggests that fathers who repair broken items instead of replacing them are rarely being cheap or stubborn. More often, they are...
- Psychology says people who save shopping bags inside other shopping bags are responding to an ancient survival instinctAt its heart, this habit is rarely about the bags themselves. It is more about psychological efficiency. The brain naturally seeks to reduc...
- Chiron Enters Taurus (June 19, 2026): A Powerful Multi-Year Healing Cycle Begins for Your Self-WorthChiron enters Taurus on June 19, 2026, initiating a profound healing cycle focused on self-worth, money, and stability. This transit encour...
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