JioStar affirmed its commitment to national interest following the IPL's suspension due to escalating military tensions between India and P...

Rishabh Pant's record IPL price tag of ₹27 crore is expected to boost his brand endorsement value by at least 30%. Brands are eager to capi...

The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players...

King Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...

Indian consumers in tier-2, tier-3, and rural markets prioritize consumer durables, education, and services over staples. The Bharat Lab's ...

Wearables company boAt called off its sponsorship of the Canada-based singer and rapper Shubhneet Singh's tour on Tuesday, and later Virat ...

Ad agency Rediffusion and the University of Lucknow are to launch The Bharat Lab, a thinktank designed to provide consumer insights into In...

Advertising for liquor has been banned in the country since 1995 but companies often use brand names on unrelated products to help with rec...

BTDT, which boasts of a community of over 350 of the world’s top chief strategy and chief creative officers, is known for providing actiona...

"We continue to monitor the IPL closely for violations of certain focus sectors such as brand extensions of alcohol brands, gaming and fint...

Food app in language row; apparel retailer trolled for 'Jashn' ads

Khan, who endorses more than a dozen brands, including Byju's, Big Basket, D'decor, Dubai Tourism and Reliance Jio, was ranked 4th in Duff ...

Goyal, who was president of Rediffusion from 1997 to 2001, has taken charge as managing director of the group with immediate effect. He tol...

Versa India will focus on creating conversational experiences that will help streamline customer experiences

Two former national creative directors, Chraneeta Mann and Nitin Suri, have come together to set up an advertising company, The Mob.

Goyal is currently in talks with various creative and media agencies for acquisition opportunities, said several top industry officials in ...

Industry sources estimate Dentsu India billings at over 1,200 crore in 2010. The company employs nearly 400 employees across its four agenc...