Marico eyes foods portfolio to be 2x of current scale in FY27Marico Limited plans to double its foods portfolio in FY27 and expect its domestic revenue share from food and personal care to increase fr...
06 May, 2024, 05.17 PM IST
Revenue growth to come back in H2, would continue portfolio diversification: Marico MD & CEO Saugata GuptaMarico anticipates a return to revenue growth in the second half of the financial year. Price adjustments due to reduced inflation in the d...
06 Nov, 2023, 05.23 PM IST
From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
27 Oct, 2023, 01.27 PM IST
Marico food business to scale up to Rs 850 crore in FY24Home-grown FMCG firm Marico expects its food business to scale up to Rs 850 crore in FY24 in the domestic market, according to the company'...
15 Jul, 2023, 08.17 PM IST
With brand Saffola, Marico eyes Rs 850-1,000 cr food business by FY24"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...
26 Aug, 2022, 02.11 PM IST
Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
20 Jun, 2021, 06.40 PM IST
Dabur files case against Marico, alleges rival copied packaging, bottle for Saffola HoneyBarely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...
20 Jul, 2020, 09.17 PM IST
Health products get a boost as desis look to build immunityProducts such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand. During nor...
26 May, 2020, 11.43 AM IST
Harsh Mariwala talks product failure, importance of going to marketplace; shares success story behind Saffola oatsThe Marico chairman says product failures pose some threat to smaller rivals.
01 Mar, 2020, 03.46 PM IST
Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
28 Sep, 2019, 11.02 AM IST
No fear of failure: Marico again sights health & wellnessThe company will roll out a range of food & beverages products including green tea & coffee, high protein breakfast cereals, soups & protei...
24 Dec, 2018, 06.49 AM IST
Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
26 Aug, 2013, 11.18 AM IST
FMCG companies like Marico, GlaxoSmithKline take their brand war to muesli, oats and olive oilsWith lifestyle diseases becoming big concerns, more and more people are adopting healthy foods, opening new growth opportunities for food m...
22 Aug, 2012, 11.01 AM IST
- GlaxoSmithKline Consumer Healthcare forays into breakfast space
GlaxoSmithKline Healthcare on Tuesday announced its entry in the breakfast space with the launch of oats under its Horlicks brand.
09 Nov, 2011, 02.17 AM IST
- Marico to focus on four key oil brands
Packaged consumer goods maker Marico, will focus on four key brands, according to its chairman and MD, Harsh Mariwala.
05 Apr, 2011, 02.22 AM IST
- Britannia forays into breakfast mixes market
FMCG major Britannia Industries on Thursday entered the Rs 500-crore branded breakfast space dominated by players like MTR Foods, Kellogg I...
14 Jan, 2011, 09.48 AM IST
- Britannia, Marico, PepsiCo scramble for larger share of breakfast segment
Call it the breakfast war, the scramble to serve the first meal of the day is getting busier with companies offering more options to meet I...
03 Nov, 2010, 12.59 PM IST