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SAFFOLA OATS
Saffola owner Marico MD says food biz may become bigger than edible oil in 3-4 yearsMarico Ltd anticipates its food business, driven by the Saffola brand, will outgrow its edible oil segment, with foods already exceeding Rs...- Marico expects growth to pick up on better demand, pricingMarico shares have risen 8% in a month, buoyed by expansion into high-growth segments like value-added foods and premium personal care. Wit...
- ‘Masterchef’ Kunal Kapur shares six mouthwatering oat recipes to feast onOats are widely acknowledged as one of the healthiest grains available. Naturally gluten-free, they are packed with essential vitamins, min...
- Marico eyes foods portfolio to be 2x of current scale in FY27Marico Limited plans to double its foods portfolio in FY27 and expect its domestic revenue share from food and personal care to increase fr...
- Revenue growth to come back in H2, would continue portfolio diversification: Marico MD & CEO Saugata GuptaMarico anticipates a return to revenue growth in the second half of the financial year. Price adjustments due to reduced inflation in the d...
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- Marico food business to scale up to Rs 850 crore in FY24Home-grown FMCG firm Marico expects its food business to scale up to Rs 850 crore in FY24 in the domestic market, according to the company'...
- With brand Saffola, Marico eyes Rs 850-1,000 cr food business by FY24"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Dabur files case against Marico, alleges rival copied packaging, bottle for Saffola HoneyBarely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...
- Health products get a boost as desis look to build immunityProducts such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand. During nor...
- Harsh Mariwala talks product failure, importance of going to marketplace; shares success story behind Saffola oatsThe Marico chairman says product failures pose some threat to smaller rivals.
- Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
- No fear of failure: Marico again sights health & wellnessThe company will roll out a range of food & beverages products including green tea & coffee, high protein breakfast cereals, soups & protei...
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
- FMCG companies like Marico, GlaxoSmithKline take their brand war to muesli, oats and olive oilsWith lifestyle diseases becoming big concerns, more and more people are adopting healthy foods, opening new growth opportunities for food m...
- GlaxoSmithKline Consumer Healthcare forays into breakfast spaceGlaxoSmithKline Healthcare on Tuesday announced its entry in the breakfast space with the launch of oats under its Horlicks brand.
- Marico to focus on four key oil brandsPackaged consumer goods maker Marico, will focus on four key brands, according to its chairman and MD, Harsh Mariwala.
- Britannia forays into breakfast mixes marketFMCG major Britannia Industries on Thursday entered the Rs 500-crore branded breakfast space dominated by players like MTR Foods, Kellogg I...
- Britannia, Marico, PepsiCo scramble for larger share of breakfast segmentCall it the breakfast war, the scramble to serve the first meal of the day is getting busier with companies offering more options to meet I...
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