Searched for
RURAL GEN Z CONSUMERS
Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...- Jay-Z to headline next year's Super Bowl LXI halftime show: What is the rapper’s net worthJay-Z's impressive net worth of $2.8 billion stems from a mix of his music career and savvy business moves, including his involvement with ...
- Kirana stores make room for new generation FMCG brands as they muscle past legacy giantsIndia's kirana market has seen new-age consumer brands expand their market share to nearly 22%. This increase has impacted the dominance of...
- What is maxxing? Meaning, history and why it beat unc and affordability to become 2026 Word of the YearFrom improving physical appearance to optimising sleep and AI use, “maxxing” has become shorthand for pursuing something to its fullest. Di...
- Businessman buys Samsung Galaxy Z Flip, phone screen goes black during a call within a year, company rejects warranty claim, wins Rs 98,000 payoutA Rohtak businessman bought a Samsung Galaxy Z Flip 6 for Rs 1,09,999, only to face heating and network problems followed by a black screen...
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- India’s Gen Z: In world's largest democracy, an electoral wildcardIndia’s Gen Z population is sizeable, but its electoral influence will depend on voter eligibility, registration, turnout and constituency-...
- West Bengal minister calls CJP 'Gen Z' movement a "huge scam", says illegal actions will invite actionWest Bengal Minister Dilip Ghosh criticized the Cockroach Janata Party's Gen Z movement as a scam. He argued that illegal actions will be m...
- Youthful approach, not age, key to youth connect: BJP's BL SanthoshBJP general secretary BL Santhosh emphasized connecting with the youth through a youthful approach. He stated that leaders do not need to b...
- Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...
- Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...
- 'Then, you are not Gen Z?' Delhi HC's light-hearted remarks during hearing of CJP leaders' pleaDuring a recent hearing, the Delhi High Court engaged in a light exchange about the ages of Cockroach Janta Party leaders. Justice Subramon...
- From free ration to school uniforms, in-kind welfare moves nearly 22 crore Indians to a higher consumption bracketA recent study indicates that nearly 22 crore Indians benefit from free goods and services provided by the government. This includes foodgr...
- Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
- Bengaluru techie reveals his biggest corporate flex is not free food or gym membership: ‘I don’t have to kill my imaginary daadi just to…'Taking to Instagram, Aman Vaishnav, a senior AI engineer, revealed how being trusted by his manager and authorities in his job brought out ...
- ‘I am losing my aura’: Gen Z employee struggles to survive 9-hour shifts, strict lunch breaks and rude managersGen Z employees are distinguishing themselves from millennials by prioritising mental well-being and strong boundaries at work. This shift ...
- Odisha campus polls: ABVP claims victory in 8 of 13 universities; CM says Gen Z has faith in PMABVP has claimed victories in eight out of 13 state universities during student elections held in Odisha. The opposition BJD-affiliated BCJ...
- Gen Z in US are more miserable than previous generations, 1 in 4 young adults seeking treatment for depression: PollRecent surveys reveal a troubling trend: Gen Z's mental health is deteriorating, with many grappling with depression. A mere 44% of young a...
- AI agents are the next race in consumer AI
- Gen Z stereotypes are wrong, every generation shares the same human needsA university faculty member recently interacted with Gen Z students, delving into their goals and ambitions. The students voiced a clear ne...
Load More
