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RUNNING SPORTSWEAR
Puma bets on pricier sneakers as India’s sportswear race heats upPuma India is focusing on premium products and key sports categories for growth. The company is shifting away from discounted business and ...- Virat Kohli’s one8 giving fans 18 hours to shop all 180 productsVirat Kohli’s one8 will make its full 180-product collection available on Myntra and one8.com for just 18 hours on August 18. The collectio...
- How China’s big push to win back tourists is paying offChina's tourism sector is experiencing a significant resurgence after pandemic restrictions eased. Visa-free travel policies have attracted...
- Fashion Playbook: From Wimbledon whites to F1 paddock chic, the biggest sports fashion trends ruling 2026From pleated tennis skirts and retro polos to racing jackets and club jerseys, the world’s biggest sporting events are inspiring wardrobes ...
- Nike shares tumble 13% as CEO Hill’s turnaround plan faces geopolitical woesNike's months-long turnaround under CEO Elliott Hill faces fresh pressure as the Middle East conflict adds to the sportswear maker's strugg...
- Nike plans to reduce reliance on China production for US market to soften tariff blowNike plans to reduce its reliance on Chinese production for the American market. This is to lessen the impact of US tariffs. The company an...
- Nike can’t ‘just do it’ with US tariffs on Vietnam, set to face big blow in its effort to revive brandNike faces potential U.S. tariffs on imports from Vietnam, where it produces 50% of its footwear and 28% of its apparel. Higher tariffs cou...
- Top sportswear Companies' growth run slows after Covid highsDemand for sportswear has slowed down for leading brands like Puma, Adidas, Nike, Skechers, and Asics after a sharp rise post Covid-19. Sal...
- Adidas tackling duplicates of Team India blue jerseys, says general managerAdidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...
- Kit sponsorship deal with Adidas runs until 2028, BCCI saysBCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...
- Nike says to end run club app in China; to offer "localised solution"Nike's app has more than 8 million users in China, its biggest market globally.
- Sports apparel and footwear companies outrun fast-fashion and lifestyle rivals since the onset of Covid-19Companies such as Decathlon, Asics, Puma, Skechers and Reebok grew 7-24% in the year ended December 2020, significantly outpacing apparel r...
- Sportswear brand Seven by MS Dhoni consolidates global presenceThe brand is also available across online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website www.7.li...
- Puma edges past rivals in India sales to emerge as top sportswear brandPuma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...
- Alcis Sports inks tie-up with FIFAAlcis Sports, a flagship entity promoted by casual and sportswear maker Paragon Apparel, manufactures for categories including running, tra...
- A desi sportswear brand is running to catch up with Nike, Adidas and PumaDespite competition from big MNC brands, Shiv-Naresh has grown into important niches of sportswear market with perseverance and clever stra...
- European sports brand Bergamont enters IndiaA company statement said that for India, the bikes are being locally designed.
- Nike shuts 35% stores in India to cut lossesTo cut losses, the world's largest sportswear maker, known for its premium shoes and apparel bearing the iconic Swoosh, has shut around 35%...
- Nike, the Brazilian national football team, and $40 million paid into a Swiss bank accountThe charges allege they participated in a "24-year scheme to enrich themselves through the corruption of international soccer."
- Sportswear brands look at kidswear martInternational sportswear brands are betting big on the growing kidswear market in India.
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