Virat Kohli’s one8 giving fans 18 hours to shop all 180 products

Virat Kohli and number 18 have turned to be a strong association. While the Indian cricket superstar dons 18-numbered jersey, the Royal Challengers Bengaluru also won the IPL trophy for the first time in the 18th edition of the cash-rich league.

Now, Virat Kohli's debut for India will hit 18 years and to mark the feat, Myntra will offer complete access to one8's 180-SKU collection, including footwear, apparel, and accessories. However, the complete collection will be available on Myntra and one8.com only for 18 hours, starting 12 pm on August 18.

The 18-hour window gives one8 a rare chance to put its full product range in front of a mass online audience while retaining the scarcity that has defined the brand. For Myntra, the tie-up also offers a way to deepen its presence in the fast-growing sneaker and sportswear market by tapping into Kohli’s powerful consumer following.


"Bringing one8 to Myntra to mark 18 years of Virat Kohli's cricket journey is a fitting celebration of our partnership...With Myntra's scale and personalised discovery capabilities, we look forward to taking this collection to a wider audience across the country and further strengthening our sneaker and sportswear portfolio," Ritesh Mishra, SVP and Head of Category and Revenue, Myntra, said.

Myntra said the partnership with Virat Kohli's one8 adds differentiated brand to its growing sneaker and sportswear portfolio.

The 180-product collection covers footwear, clothing and accessories for men and women, spanning performance, training and everyday activewear. Cover Drive 18 is the main performance range, while Boom Rush is a multi-purpose trainer designed for both running and gym workouts.

The Seam XVIII range and wider Seam collection blend cricket-inspired design with everyday style, across sneakers and clothing. The line-up also includes T-shirts, polos, jackets, shorts and other casual wear, along with unisex lifestyle caps from the Flo range, including Prime Flo, Zen Flo and Ease Flo.

At the heart of the collection is Seam XVIII, co-created by Virat Kohli and returning after its first launch sold out in just seven minutes.

Prashant Kohli, one8 Brand Director, said the brand had grown out of Virat Kohli’s consistency and excellence since his India debut on August 18, 2008, which he said had inspired millions worldwide. He said one8 had deliberately kept its products limited and that August 18 was an appropriate day to make the full collection available.