Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...

Reliance AGM 2026 Key Takeaways: Reliance Industries unveiled ambitious plans at its AGM 2026, including the approval of Jio Platforms' IPO...

Prime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...

Canon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...

PhonePe has introduced SmartPages, an AI tool for merchants. This innovation allows businesses to build payment-ready webpages in under ten...

PaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...

A new documentary by Sonny Side introduces the Yazidi people, an ancient religious minority. The film explores their unique faith, traditio...

Nepal's Embassy in New Delhi is seeking Indian social media influencers for a special trip. Five content creators will be chosen to explore...

India's classrooms are transforming with integrated digital learning ecosystems like Extramarks, connecting teachers, students, and parents...

Instagram’s Edits app has completed one year as Meta’s evolving mobile-first video creation tool, shifting from a simple editor to a more c...

An American picking up Malayalam. A Korean calling himself Bihari. A Kiwi showing the nooks of India. Foreign influencers are using Indian ...

YouTube has upgraded its auto-dubbing tool, now supporting 27 languages. The feature offers more natural-sounding dubbed videos and greater...

YouTube is set to launch a new feature enabling creators to upload localized thumbnails for dubbed video versions, enhancing content releva...

Influencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...

YouTube India said Indian language partner content viewership is doubling annually and it also has a global audience, with 40% of the subsc...