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REGIONAL LANGUAGE CREATORS
Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...- The new literary detective: Hunting AI in every sentenceAI detectors are now scrutinizing literary works, shifting focus from meaning to authorship. Readers are increasingly questioning whether t...
- Lights, Camera, Content: Cinema creators redefine how India watches filmsContent creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- Reliance AGM 2026 Key Takeaways: Jio IPO, AI, satellite connectivity, JioTeleFrame & more; 10 biggest announcements from Ambani's vision for the futureReliance AGM 2026 Key Takeaways: Reliance Industries unveiled ambitious plans at its AGM 2026, including the approval of Jio Platforms' IPO...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- PhonePe launches AI-powered SmartPages to help merchants go online in 10 minutesPhonePe has introduced SmartPages, an AI tool for merchants. This innovation allows businesses to build payment-ready webpages in under ten...
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Not all startups are built the same. Which category defines yours?Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...
- ‘They don’t eat lettuce’: Youtuber explores a misunderstood community protecting 7,000-year-old tradition in northern IraqA new documentary by Sonny Side introduces the Yazidi people, an ancient religious minority. The film explores their unique faith, traditio...
- Nepal embassy invites Indian content creators for sponsored trip; check eligibility and detailsNepal's Embassy in New Delhi is seeking Indian social media influencers for a special trip. Five content creators will be chosen to explore...
- The always-on classroom is here: How Extramarks is building a connected, AI-driven education systemIndia's classrooms are transforming with integrated digital learning ecosystems like Extramarks, connecting teachers, students, and parents...
- ET Exclusive: Instagram Edits turns one as it bets on feedback-led, simplified mobile video creationInstagram’s Edits app has completed one year as Meta’s evolving mobile-first video creation tool, shifting from a simple editor to a more c...
- Foreign handles, desi stories: How global creators are decoding IndiaAn American picking up Malayalam. A Korean calling himself Bihari. A Kiwi showing the nooks of India. Foreign influencers are using Indian ...
- YouTube rolls out more natural auto-dubbing, adds language controlsYouTube has upgraded its auto-dubbing tool, now supporting 27 languages. The feature offers more natural-sounding dubbed videos and greater...
- YouTube pilots vernacular thumbnails to complement dubbing toolsYouTube is set to launch a new feature enabling creators to upload localized thumbnails for dubbed video versions, enhancing content releva...
- Brands now rope in regional influencers to win over small towns, villagesInfluencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...
- Regional viewership has tripled in last 2 years: YouTube IndiaYouTube India said Indian language partner content viewership is doubling annually and it also has a global audience, with 40% of the subsc...
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