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REELS IN ADVERTISING
Reels & memes are TV ads & billboardsAdvertising has evolved from traditional commercials into reels, memes and influencer content, blurring the boundaries between entertainmen...- Story TV parent Eloelo raises $80 million from Hornbill, NBCUniversalThe funding follows a surge in Story TV’s business, which has helped lift annualised collections more than tenfold to around $250 million o...
- Google loses nearly half a trillion in market value: What went wrong with Alphabet?Alphabet lost $482 billion in market value after its shares plunged nearly 13% following disappointing third-quarter results. Despite 103% ...
- Rs 2 crore revenue in 10 months: How Bengaluru couple bounced back from a Rs 4 lakh loss to build a successful food truck businessBengaluru couple Kushal Reddy and Chahak Jain started a food business after initially suffering a Rs 4 lakh financial setback with their cl...
- Dubai in Transit: The megalopolis is trying to shake off nightmarish war months, but caution remains in the airDubai is struggling to regain business momentum eight months after Iranian missile strikes disrupted tourism, real estate and other sectors...
- Cyberattacks hit NBFCs; Pine Labs Q2 profit zoomsCyber criminals are targetting smaller NBFCs with specialised AI toolkits. This and more in today’s ETtech Top 5.
- British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressuresThe Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosure...
- Eloelo in talks to raise $50-60 million at $400 million valuationThe potential funding follows a sharp expansion of Eloelo's micro-drama business, Story TV, which has helped lift annualised collections mo...
- Meta stock: Facebook, Instagram parent stock price rises after tech giant announces new types of shares. All you may want to knowMeta posted diluted earnings per share of $3.83 in the quarter, a figure that would have been $7.40, had it not been for a $9.89 billion ch...
- Meta raises AI spending forecast to $145 billion, plans new share issue; Q3 revenue beats estimatesMeta raised its 2026 capital expenditure forecast to $135 billion-$145 billion to accelerate AI expansion and announced plans for non-votin...
- FSSAI issues notices to Nestle, Zydus over 'misleading' claimsFSSAI flagged Nestle's claim that "5 HMOs helps support normal immune system", saying it could imply that the product was suitable for supp...
- Five hours a week of posting earned more than her 9-to-5: Meet Sundas Khalid of Seattle, she posted career wins on Instagram while at Amazon. In 2024 the side hustle earned $302,000Sundas Khalid spent years building her career in Big Tech, moving from a $77,000 starting salary at Amazon to earning $292,000 a year at Go...
- JetSynthesys launches AI-powered creative platform JetKreateJetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform wa...
- 81% of Indian marketers prioritise reach, only 17% attention quality: ReportA recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...
- The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...
- ‘Reheated leftovers’: Samsung mocks Apple after iPhone Duo launch with cheeky jabs, billboard blitz and a reminder of its years in foldablesSamsung has clapped back at Apple's recent foray into the foldable phone market. Utilizing social media, Samsung humorously critiqued Apple...
- Ajit Mohan steps down as Snap's chief business officerThe company has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to the rol...
- Why being seen is not enough for brands trying to lead their industryBrand building is moving beyond visibility. Businesses increasingly need platforms that help them shape industry conversations, showcase le...
- Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit MohanAdvertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat h...
- Facebook begins testing ads in Instagram ReelsAds on Instagram Reels can be up to 30 seconds long and users can choose to skip the ads, the company said.
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