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READING HABITS GEN Z
IPO-bound Advit Jewels plans 30 retail showrooms under Rambhajo brand in 3 yearsAdvit Jewels is set to expand its consumer reach by launching 30 new retail showrooms across India within the next three years. This expans...19 Jun, 2026, 04.43 PM IST- Gen Z employee records details of client meeting on smartphone. When manager calls it disrespectful, an unexpected lesson on workplace etiquette followsA Gen Z employee's use of AI for meeting notes surprised her millennial manager. The manager explained that clients value visible signs of ...19 Jun, 2026, 02.26 PM IST
- Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...18 Jun, 2026, 01.46 PM IST
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...18 Jun, 2026, 12.36 PM IST
- HR thought Gen Z candidate's email was a thank-you note after job interview. Then they read the next line...A Gen Z job applicant surprised a company by declining their offer before a decision was made. The candidate informed the firm they accepte...18 Jun, 2026, 10.32 AM IST
- African Proverb: 'If You Think You’re Too Small to Make a Difference, Try Spending the Night with a Mosquito' teaches powerful career lesson to Gen-Z youths, students and those who dare to dream bigAfrican Proverb of the Day teaches that size and status do not determine impact. Even the smallest actions and individuals can create signi...17 Jun, 2026, 09.50 PM IST
- Steven Schwartz, Whop founder who sold water on China's streets, created 650 millionaires. Meet the 26-year-old grabbing headlinesSteven Schwartz, a 26-year-old entrepreneur, co-founded Whop, a social commerce platform now valued at $1.6 billion. He once sold water on ...17 Jun, 2026, 07.12 PM IST
- Psychology suggests people who clean as they cook are practicing small self-control loops that change how calmly they handle busy daysA messy kitchen can prolong stress, according to research linking clutter to higher cortisol levels. The 'clean as you go' habit, however, ...17 Jun, 2026, 05.45 PM IST
- Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...17 Jun, 2026, 03.31 PM IST
- Trackk enters broking as wealthtech startups chase Gen Z investorsGen Z-focused investment platform Trackk is now venturing into broking, offering equity and F&O trading. Shifting from its previous sub-bro...17 Jun, 2026, 08.45 AM IST
- Janasena woos Gen Z, eyes expansion beyond Andhra; backs Modi on delimitationJanasena Party, led by Pawan Kalyan, is planning to expand its presence across southern states by engaging youth and Gen Z. The party aims ...15 Jun, 2026, 11.49 PM IST
- Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...15 Jun, 2026, 05.49 PM IST
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...15 Jun, 2026, 05.45 PM IST
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...15 Jun, 2026, 03.45 PM IST
- ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...12 Jun, 2026, 12.30 PM IST
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...12 Jun, 2026, 12.40 AM IST
- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...09 Jun, 2026, 10.56 PM IST
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