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QUICK COMMERCE AD TRENDS
Retailers' body flags rise in illicit trade, seeks curbs on e-commerce practicesRetailers in India are facing challenges from e-commerce. The Federation of Retailers Association of India highlights issues like counterfe...- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- Indian online buyers losing up to Rs 28,000 crore annually to dark patterns, hidden charges: ReportIndian shoppers are losing thousands of crores yearly due to deceptive online designs. Hidden charges and forced add-ons affect millions of...
- Customers will feast as Zepto to pour fuel into quick commerce fireZepto’s proposed Rs 9,500 cr ($1 billion) IPO could significantly intensify competition in India’s already crowded quick commerce market. T...
- Zepto IPO: 8 things to know about quick commerce giant's Rs 9,500-crore public offerZepto’s Rs 9,500 crore IPO, comprising a fresh issue and offer for sale, is set to attract strong investor interest as the first standalone...
- BazaarNow raises Rs 72 crore from Peak XV, others to scale up quick commerce in non-metrosFounded in 2025 by former Zepto executives Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow touts itself as a quick commerce pl...
- Zepto IPO: Founders Aadit Palicha, Kaivalya Vohra skip OFS as Nexus Ventures leads share saleZepto’s founders, Aadit Palicha and Kaivalya Vohra, will retain their stakes and not participate in the Rs 9,500 crore IPO’s offer-for-sale...
- Zepto IPO: Aadit Palicha, Kaivalya Vohra to hold stake; Nexus Ventures biggest seller in OFSQuick commerce firm Zepto's promoters will not dilute equity in its upcoming IPO, which aims to raise Rs 8,010 crore via fresh issue and an...
- Zepto IPO: ED summons founders in FEMA matter, seeks shareholding, business detailsThe Enforcement Directorate sought details on foreign investments and overseas investments, audited balance sheets since FY21, owned immova...
- ED summoned Zepto founders under FEMA ahead of IPO: Here’s what the updated DRHP revealsQuick commerce platform Zepto disclosed that its founders, Aadit Palicha and Kaivalya Vohra, were summoned by the Enforcement Directorate (...
- Zepto Q4FY26 revenue up 75% at Rs 7,498 crore, narrows loss to Rs 1,538 croreQuick commerce firm Zepto reported a 75% revenue surge to Rs 7,498 crore in Q4 FY26, while narrowing its loss to Rs 1,539 crore. The compan...
- Zepto files updated papers for Rs 9,500 crore IPO; aims July listingQuick commerce firm Zepto has filed its updated draft prospectus for a significant $1 billion IPO with Indian regulators. The offering incl...
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Amazon India head on qcomm; senior exit at Z47Happy Monday! Amazon India’s Samir Kumar said the company is gunning for the top spot in the country’s quick commerce market. This and more...
- Here to win quick commerce, will become market leader in near-term: Samir Kumar, Amazon India chiefAmazon is planning to aggressively expand its 10-minute delivery service, Amazon Now, aiming for market leadership despite moderating quick...
- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- Bigbasket elevates Seshu Tirumala as COO as it sharpens quick commerce pushTirumala joined BigBasket in 2014 and was most recently its chief buying and merchandising officer. He has also overseen sourcing, category...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
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