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PUREIT
Services business a hard sell for FMCG companies focused on productsThere are several instances of FMCG companies entering service business that didn't work for them on expected lines. In 2009, Jyothy Labs l...17 Jul, 2024, 12.44 AM IST- HUL to sell water biz to AO Smith India for Rs 601 croreHindustan Unilever Limited (HUL) has agreed to sell its Pureit water business to AO Smith for Rs 601 crore. Pureit, launched two decades ag...16 Jul, 2024, 12.51 AM IST
- HUL to sell Pureit to AO Smith India for Rs 600 croreHindustan Unilever's board approved selling its water purification business, Pureit, to A.O. Smith India Water Products for $72 million. Th...15 Jul, 2024, 04.21 PM IST
- 6 Best Pureit Water Purifiers in India for Clean Drinking Water Starting at Rs. 7,599Built with over 15 years of technological expertise, the best Pureit water purifiers on Amazon come in a wide range of styles and capacitie...13 Apr, 2023, 10.57 PM IST
- HUL, Airtel, LG, others under ASCI scanner for misleading adsAdvertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them...25 Nov, 2015, 06.04 PM IST
- HUL enhances offering in water purifier segmentHindustan Unilever is enhancing product offering in the water purifier segment as it looks to strengthen its position in the market.23 Jul, 2013, 03.26 PM IST
- Kent RO ad teases Pureit's 'Rs. 1 Crore Challenge'In its latest TV commercial, Kent RO has teased HUL's Pureit 'Rs. 1 Crore Challenge', as it takes on the second-largest player in the purif...28 May, 2012, 01.09 PM IST
- HUL launches premium variant Pureit Marvella at Rs 13,500Consumer goods major Hindustan Unilever on Monday entered the premium water purification segment with the launch of Pureit Marvella.10 Oct, 2011, 03.06 PM IST
- Hindustan Unilever Limited enters premium water purifier market with MarvellaThe new product, Pureit Marvella RO, at Rs 13,500, is priced fifteen times more than the company’s base product, Pureit Intella, which star...03 Oct, 2011, 02.33 AM IST
- Unilever to launch Pureit water purifier in overseas marketsManwani claimed that at present, Pureit is used by 15 million people and the company plans to take this number to 500 million across the gl...22 Jan, 2011, 09.50 PM IST
- HUL launches Pureit variant at Rs 1,000FMCG major HUL on Monday launched a more affordable variant of water purifier brand Pureit Compact at Rs 1,000 across the country.14 Jun, 2010, 11.10 PM IST
- Hindustan Unilever targets rival Eureka Forbes with new productHindustan Unilever has intensified its long-running battle with Eureka Forbes for domination in the fast-growing water purifier market by p...09 Jun, 2010, 12.23 AM IST
- HUL, Eureka Forbes ad battle centres around 'chlorine' useThe rather arcane and technical subject of the chlorine use to purify water took centre stage at the Bombay High Court, which is hearing a ...03 Oct, 2009, 06.39 AM IST
- HUL, Eureka Forbes ad battle centres around 'chlorine' useThe rather arcane and technical subject of the chlorine use to purify water took centre stage at the Bombay High Court, which is hearing a ...03 Oct, 2009, 06.39 AM IST
- HUL takes Eureka Forbes to court over Aquasure adHindustan Unilever (HUL) has taken Eureka Forbes (EFL) to court for creating an advertisement for Aquasure that allegedly shows its mascot ...28 Sep, 2009, 12.35 AM IST
- Unilever's Pureit wins the UNESCO Water Digest Water Award 2008-2009Pureit received the award for outstanding contribution in the field of water in India.16 Dec, 2008, 10.24 PM IST
- HLL bets bigger on PureitConsumer heavyweight HLL is working on a phased-out extension of its much-touted water purification project, Pureit.10 Jul, 2006, 02.36 AM IST
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