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IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...
Punjab Kings get Highland as official partner for IPLHighland has partnered with IPL franchise Punjab Kings as an ‘Official Partner’ starting IPL 2025. The collaboration coincides with the lau...
Punjab Kings eyes 8-10% increase in sponsorship revenueThe franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the prin...
BKT Tires join hands with seven IPL teamsThe company would be the official tyre partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkat...
IPL franchisees to remain profitable despite no gate revenues, drop in sponsorshipsAs per the format of the league, all the franchises get a share from the central revenue pool which comes to around 50% of all the BCCI’s r...
IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...
IPL franchises rush to bag sponsorshipsEstimates suggest that the franchises will mop up anything between Rs 40 crore and Rs 80 crore from the sponsorships, depending on their pa...
Kings Xi Punjab signs Kent RO as title sponsor, to spend Rs 50 crore this IPLThe company has come on board as the title sponsor of Kings Xi Punjab, as well as signed up as the powered by sponsor of the wrap around sh...
Kings XI co-owner Mohit Burman expects a profit of Rs 15 crore from this seasonSponsorship sales for the team are better this year, possibly after a good run last year when the team reached the final.
Kings XI Punjab enter IPL-8 with 20 sponsors like HTC, Tata Motors Prima,others and partnersGearing up for another season of IPL, Kings XI Punjab stand on robust support from 20 sponsors and partners.
- KXIP signs HTC as official principal sponsor for IPL 8
"HTC will be occupying the right chest position on the Kings XI Punjab playing jersey for IPL8. We look forward to this partnership and hop...
HTC Mobiles official sponsor of Kings XI PunjabHTC Mobiles today said it has become an official sponsor for Kings XI Punjab, one of the eight cricket teams of Indian Premier League (IPL).
More advertisers will come on board for IPL: Media plannersOut of 60 matches scheduled to be played this season, first 20 IPL matches will being played in UAE due to the ongoing elections in the cou...
Kings XI Punjab rope in Tata Motors Prima as title sponsorFraser Castellino, COO, Kings XI Punjab said, "I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and f...
- IPL IV: Coca Cola replaces PepsiCo as sponsor of two teams
Coca Cola has replaced rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league.
- Team owners plan big in 2nd season of IPL
Franchisee owners are exploring avenues such as maximising sponsorship revenues and extensive brand building on localised platforms. Busine...
- Warne's Royals, Kings XI scouting for sponsors
Wanting to cash in on their success, the ongoing Indian Premier League’s (IPL) top-performing teams such as Kings XI Punjab and Rajasthan R...
- PepsiCo misses IPL action, Coke thunders
PepsiCo, traditionally one of Indian cricket’s largest advertisers, has been caught on the backfoot at the ongoing IPL. IPL: Visual delight...