Kings Xi Punjab signs Kent RO as title sponsor, to spend Rs 50 crore this IPL

MUMBAI: Kent RO Systems, the water purifier brand, has earmarked a budget of Rs 50 crore to spend on promotions during the 11th edition of the Indian Premier League (IPL).

The company has come on board as the title sponsor of Kings Xi Punjab, as well as signed up as the powered by sponsor of the wrap around show, Extra Innings, on Star Sports.

Kent RO Systems chairman Mahesh Gupta feels that cricket being the most powerful medium in India, and IPL its most spectacular vehicle, the partnership will certainly help the brand to connect with sports lovers, not just in India but also in other parts of the world.


On partnership with Kings XI, he said, “Through this synergic partnership, Kent RO and Kings XI teamed up to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. Through this association we look forward to engaging with our audience through one of the most popular sport in India."