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PSYCHOLOGY OF BUYING
Psychology says people who stand in queue for hours to buy an iPhone aren't necessarily Apple fans, they may be doing it for more than just the new phone- Sensex rises 200 points, Nifty above 23,300 as oil prices cool down. What lies ahead?
- Psychology says people who buy beautiful notebooks and pens may be seeking more than just stationery
- Psychology says people who put fancy protectors on phone cable chargers may be seeking more than aestheticsAn everyday object does not have to be purely practical; it can serve a useful purpose while also reflecting personal taste and carrying a ...17 Sep, 2026, 09.12 PM IST
- Psychology says people who prefer food carts over restaurants may be chasing more than good foodA restaurant may offer air conditioning, comfortable seating and more attentive service, but a food cart can deliver a different kind of ap...17 Sep, 2026, 06.47 PM IST
- Is NATO ready to fight? The Ukraine war is raising doubts among military analystsThe Ukraine conflict highlights NATO's struggle to adapt quickly to modern warfare. Cheap drones are rendering traditional military assets ...17 Sep, 2026, 03.47 PM IST
- Psychology says people who spend generously on friends may be getting something money can’t buyOver time, generosity can become a familiar way of expressing affection and maintaining closeness. People communicate care differently: one...16 Sep, 2026, 07.47 PM IST
- Psychology says people who never leave home without a water bottle may share this behavioral tendencyCarrying a water bottle everywhere does not necessarily mean someone is anxious, overly focused on hydration, exceptionally disciplined or ...15 Sep, 2026, 09.18 PM IST
- Psychology says people who always keep a lot of cash in their wallets may be seeking more than financial securityPeople may carry cash for very different reasons. For some, it is a practical way to control spending; for others, it provides reassurance ...15 Sep, 2026, 07.54 PM IST
- Psychology says people who need an energy drink every day may be caught in a powerful brain-behavior loopDrinking an energy drink every day does not necessarily mean someone is addicted to caffeine. People differ considerably in how sensitive t...15 Sep, 2026, 05.30 PM IST
- Psychology says parents who still cover their kids’ books and notebooks with brown paper may be doing this more as a ritualPsychology can help explain why simple, repetitive routines may take on emotional significance, but no single habit can provide a complete ...14 Sep, 2026, 01.06 PM IST
- Quote of the day by Ryan Reynolds: “Everything that I’ve built or made… have all been built on the foundations of...” — Life lessons from an inspiring quote on failure, resilience, self-doubt, acceptance, personal growth, risk, relationships and finding courage in setbacksQuote of the day by Ryan Reynolds: Ryan Reynolds' quote, “Everything that I’ve built or made… have all been built on the foundations of fai...13 Sep, 2026, 05.14 PM IST
- Psychology says people who read reviews, watch trailer or check ratings before watching a movie aren't afraid of making the wrong choice: What the behavior reveals?Psychology says people who read reviews, watch trailer or check ratings before watching a movie aren't indecisive. They may be using inform...12 Sep, 2026, 11.03 PM IST
- Psychology says people who add everyone’s birthday to Google Calendar but still forget to wish may have these traitsForgetting to wish someone does not necessarily mean that the relationship matters less to you. Research on prospective memory shows that p...11 Sep, 2026, 07.32 PM IST
- Psychology says people who still use old-school alarm clocks and table calendars may be avoiding more than technologyAn old-fashioned alarm clock may also create a clearer boundary between bedtime and smartphone use. When a phone sits beside the bed, it ca...11 Sep, 2026, 06.49 PM IST
- Psychology says you secretly compare yourself with old classmates and it is not jealousyEncountering someone from school can bring old ambitions, expectations and possibilities back to the surface. You may not necessarily want ...10 Sep, 2026, 07.34 PM IST
- Psychology says you may want something more the moment someone else wants it, here’s whyPsychology suggests that this surprisingly common reaction may be influenced by social comparison, envy, perceived value, scarcity and psyc...10 Sep, 2026, 06.01 PM IST
- Quote of the day by Daniel Kahneman: "When deciding to sell, people have control over whether to give themselves pleasure or give themselves pain, and they tend to give themselves pleasure. In other words, they tend to sell winners and hang on to losers. It turns out to be a bad idea."Daniel Kahneman’s behavioural economics insights explain why investors often sell winning stocks too early while holding losing investments...10 Sep, 2026, 04.33 PM IST
- Psychology says people who know the difference between needs and wants may have a powerful form of self-controlThe word need carries a more specific meaning in psychology than it does in everyday conversation. People often say, “I need a vacation,” “...08 Sep, 2026, 02.37 PM IST
- Market wrap: L&T, Bharti Airtel, Infosys, Tech Mahindra top gainers and losers on Nifty and Sensex on MondayIndian markets ended lower on Monday, with Sensex and Nifty falling 0.5% each as elevated crude oil prices and geopolitical uncertainty wei...07 Sep, 2026, 04.54 PM IST
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