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PROTEIN CONSUMPTION GROWTH
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Dietary balance remains missing as India continues to gorge on cerealsMany Indians consume too many grains and not enough proteins, vegetables and fruits. This imbalance affects health, contributing to malnutr...
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomIndia's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This tre...
- Beyond Parachute: Marico swaps coconut oil comfort for a premium growth playbookMarico is strategically moving towards premium and digital brands. The company targets double-digit revenue growth, aiming to surpass ₹15,0...
- Shahid Kapoor credits his perfect 10 physique to his vegetarian diet. His protein source can also lower blood sugar, decrease risk of heart attackActor Shahid Kapoor maintains a lean physique through disciplined vegetarian eating and regular workouts. He emphasizes consistency over ex...
- Hindustan Unilever bets on price hikes, cost cuts to counter Mideast-driven pressuresHindustan Unilever reported an 18% profit jump. The company is using cost cuts and price hikes to manage volatility from the Middle East wa...
- Veterinary experts say chicken, eggs affordable sources of protein; call for curbing misinformationChicken and eggs offer affordable protein. Veterinary experts highlight that social media misinformation negatively impacts the poultry sec...
- Fish, meat & West Bengal elections: It’s about money and not politicsWest Bengal Elections BJP vs TMC: Political campaigns in West Bengal are creatively using fish and meat, staples of Bengali culture, to con...
- Diet behind Hrithik Roshan’s lean, muscular body revealed: Six egg whites, avocado, spinach and....Hrithik Roshan's physique is a testament to a dynamic diet, shifting between strict discipline and mindful indulgence. His approach evolves...
- Bengaluru food poisoning: Nearly 100 employees fall sick after eating idli-vada at office canteen; What FSSAI says about these foods you eat dailyIn a suspected food poisoning incident in Bengaluru, 97 employees fell ill after consuming fermented foods like idli, vada, and sambar-rice...
- Whey protein goes sachet-size to boost mass adoption in IndiaWhey protein now comes in handy sachets and convenient single scoop packs, making it easier for anyone to incorporate into their daily rout...
- Protein drinks muscle up to enter mainstream marketProtein-based foods have expanded from gym-centric products to mainstream consumption, with brands introducing affordable and diverse forma...
- Third wave effect: Non-vegetarians raise chicken intake to twice a week; pulses, frozen food sell wellDemand for other protein-rich food items such as pulses and value-added meat products like chicken nuggets, sausages, and salami has also s...
- Chicken consumption sees an uptickDemand for other protein-rich food items such as pulses and value-added meat products like chicken nuggets, sausages, and salami has also s...
- To-be-mothers alert! Eating peanuts during infancy is safe for kidsAn important & reassuring finding was that peanut consumption did not affect the duration of breastfeeding, thus countering concerns.
- Compound feed consumption to touch 28 million tonne by FY18: ReportThe demand for animal proteins and dairy products is likely to drive growth of compound feed consumption to 28 million tonne by 2017-18, sa...
- While rural Indians getting protein in their diets, supply shortages driving up prices: CRISILCRISIL estimates that in 2009-10, around 11-16%, 15-21% & 18-25% of the demand for direct consumption of milk, eggs, & meat resp. was unmet...
- NREG, PDS & nutritional deprivationThe effects of NREG wages on nutrient intake in many cases are larger than those of non-NREG income For some nutrients, PDS has larger effe...
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