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PREMIUM SMARTPHONES IN INDIA
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...- Mercedes-Benz launches S-Class plug-in hybrid in India: Check price, electric range, specsStep into the future with the newly launched 2026 S-Class from Mercedes-Benz India, which features India's first-ever S-Class plug-in hybri...
- Inside Samsung's strategy to own every tier of the Smart appliance marketSamsung's new Bespoke AI refrigerator range targets India's growing premium appliance market with a three-tiered strategy. From practical D...
- A home that washes, cools and thinks for you: Inside LG's 'Zero Labor Home' vision for IndiaLG Electronics is building a future home powered by artificial intelligence. Intelligent appliances, connected platforms, and robots will w...
- Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
- Samsung Galaxy A57 5G review: A software-first approach to the mid-range marketSamsung's Galaxy A57 5G prioritizes longevity with six years of Android and security updates, aiming for relevance until 2032. While its ha...
- Toyota Innova Crysta 2026 launched with new upgrades: Check variant-wise prices, features and other detailsToyota Kirloskar Motor has launched the updated 2026 Innova Crysta in India, featuring cosmetic and feature enhancements. This likely marks...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- Premiumisation, digital push, and India’s consumption story: Inside HUL’s growth blueprintHindustan Unilever Ltd remains optimistic about India's future growth. The company is focusing on increasing consumption, premium products,...
- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- iPhone 18 Pro Max Price, Launch Date in India: Here are latest updates from leaksApple's iPhone 18 Pro and Pro Max may receive a significant camera upgrade with a variable aperture system, a feature typically found on pr...
- Amazon launches Echo Dot Max, Echo Studio with focus on ambient AI and premium audioAmazon launched the Echo Dot Max and Echo Studio in India, emphasizing premium audio and ambient AI. These devices, powered by AZ3 silicon ...
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- OnePlus, Xiaomi among firms trimming marketing and sales roles in India amid cost pressureSmartphone companies are reducing staff in marketing and sales. Rising costs and slower sales are pushing brands to cut expenses and focus ...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Oppo launches Find X9 Ultra, Find X9s in India: Check features, price, camera, battery detailsOppo has launched the Find X9 Ultra and Find X9s in India, expanding its premium smartphone lineup. The Find X9s offers flagship specs at a...
- Waiting for your dream phone to get cheaper? That moment may never comeSmartphone prices are no longer dropping predictably. The demand for AI chips is causing component costs to surge. This means phones are la...
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