Hollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...

With the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...

Tamannaah Bhatia, a prominent figure in Indian cinema, continues to captivate audiences across films and OTT platforms. With a career marke...

India's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...

Anime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...

JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

JioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...

Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...

BPTP Limited is investing Rs 1,200 crore in a new luxury residential project in Gurugram's Sector 66. The development will feature 504 resi...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Retail rental yields in Delhi NCR and Mumbai's Grade A and A+ malls have seen significant appreciation, with Mumbai recording 15-20% year-o...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...