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PREMIUM ENTERTAINMENT FORMATS
Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
Broadcasters, streamers step up investment in premium non-fiction contentIndian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming ...
Retail leasing jumps 18% YoY in Q2 despite supply crunch: Cushman & WakefieldIndia's retail real estate market is booming, with leasing up significantly quarter-on-quarter and year-on-year. Despite limited new mall s...
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Tamannaah Bhatia net worth: From luxury cars to real estate, all about the Rs 120 crore fortune of Baahubali starTamannaah Bhatia, a prominent figure in Indian cinema, continues to captivate audiences across films and OTT platforms. With a career marke...
Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...
Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...
JioStar rolls out JAMS, betting on GenAI to reshape premium content productionJioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...
A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...
BPTP to invest Rs 1,200 crore in developing Gurugram projectBPTP Limited is investing Rs 1,200 crore in a new luxury residential project in Gurugram's Sector 66. The development will feature 504 resi...
Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
Shopping malls investment: Up to 20% appreciation in these retail mall rentals in Delhi NCR & Mumbai; what retail commercial property investors should knowRetail rental yields in Delhi NCR and Mumbai's Grade A and A+ malls have seen significant appreciation, with Mumbai recording 15-20% year-o...
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...