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Zee5 revamps streaming platform with AI-led discovery, expands free and premium contentZee5 has launched a revamped streaming experience with AI-led discovery. The platform now organizes content into five distinct sections for...
Orenda Group announces Rs 100 crore Media Growth Fund with a slate of three international filmsOrenda Group has joined Manasi Parekh, Parthiv Gohil and Rashaana Shah to announce a ₹100-crore Alternative Investment Fund focused on Indi...
Flipkart, Amazon look beyond ecommerce as user share slipsAmazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...
Udaan to buy Swiggy’s Lynk; India’s BRICS tech pushUdaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.
India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
Axis Direct initiates coverage on Pricol with Buy rating. Check target pricePricol shares gained after Axis Direct initiated coverage with a Buy rating and a Rs 935 target price, implying around 21% upside. The brok...
YouTube pushes India’s content industry towards owning IPIndian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, ...
India's festive season promises strong show as quick commerce reshapes online shopping battleIndia’s festive e-commerce season is expected to deliver healthy spending growth, with premium purchases coexisting with aggressive bargain...
Electronics to make up 50-55% of car cost by 2030, signalling major localisation opportunity: BCG-ACMAElectronics will form over half of a car's cost by 2030. This presents a significant opportunity for Indian auto component makers. Vehicles...
Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital routeBalaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative...
UBL sees India as key growth engine for Heineken; focuses on premiumisation, margin expansionUnited Breweries Ltd sees India as central to Heineken's growth agenda. The Indian market is experiencing rising premiumisation and offers ...
ASUS Pad Review: A Welcome Comeback with Clear CompromisesThe ASUS Pad makes a comeback in India, showcasing a stunning premium display and a sleek, lightweight design. Its outstanding OLED panel e...
TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...
UpGrad completes Unacademy acquisition; Ultrahuman’s $60 million raiseUpGrad has completed its acquisition of Unacademy, marking the close of a major consolidation in India’s edtech sector. This and more in to...
Circadia marks 50 years as India’s premium mattress as market shifts to engineeringIndia’s premium mattress buyers are moving beyond size, price and firmness to ask about foam density, pressure relief and durability. Circa...
Adobe to offer free access to AI tools in Saudi Arabia in $4 billion dealThe company said it plans to offer over 27 million eligible Saudi citizens and residents free access to its Adobe Firefly Standard subscrip...
Big firms eye ISRO's rocket tech; DealShare's sale talksHappy Monday! Big industrial groups are vying to get a piece of ISRO’s heavy rocket technology. This and more in today’s ETtech Morning Dis...
Dear creators, stop using these: 10 social media clichés that audiences are tired of seeingThe content cliché factory keeps rolling and has attained a whole new level of virality on social media. Pratishtha Bagai has a word of adv...
India’s E&M industry resilient on strong user engagement, ad pushIndia's entertainment and media industry will grow to $36.7 billion by 2030. Digital advertising and video OTT will lead this significant e...
JioStar probe leads to arrest of individual in ZeeFlix piracy case; over 1,000 TV channels allegedly distributed illegallyJioStar's investigation resulted in an arrest for operating the ZeeFlix app. This app provided unauthorized access to copyrighted content a...