Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...

India's carbonated soft drinks market is intensifying as ITC launches a premium sugar-free Coconut Cola, aiming to compete with global gian...

Big names in flexible workspaces are charging over 19% more than smaller, independent operators, a trend expected to grow. Corporates are i...

India's textile sector, a vital economic pillar, is undergoing a transformative shift with the PM MITRA scheme. This initiative aims to ove...

Indian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by re...

Advit Jewels shares made a strong stock market debut, listing at a 37% premium to the IPO price before trimming gains. While analysts remai...

Advit Jewels shares made a blockbuster stock market debut on Wednesday, listing at up to a 36% premium over the IPO price after the issue w...

The government has approved amendments to the KVIC Act, 1956, to modernize the Khadi and Village Industries sector. These changes aim to bo...

Godrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...

India's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

Sarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 80...

From millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...

Indian families are increasingly opting for SUVs, with a growing 'premium plus' segment offering luxury features without the hefty price ta...

For Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...

Jyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...