National flex workspace brands command 19% premium over local operators: Report

New Delhi: National flex workspace operators command a price premium of more than 19% over unorganised players as corporates increasingly prefer companies with a pan-India presence.

According to tech-enabled workspace platform myHQ, national brands charge ₹8,600 per seat a month, compared with ₹7,200 for independent operators in the same locality. The premium is projected to widen to 25% by FY28 as enterprises increasingly consolidate their workspace requirements with listed and large operators.

The myHQ Report 2026 covered 1,384 centres across 30 cities and tracked the booking behaviour of more than 10,000 companies.


Hyderabad led seat growth, recording an average expansion of 187% during the first office expansion. Bengaluru followed with 147%, ahead of Noida at 91%, Delhi at 76% and Gurgaon at 67%. The report said Hyderabad's performance highlighted the rapid deepening of enterprise and growth-stage demand in Indian office markets.

National flex workspace brands such as WeWork, Awfis, Smartworks, 91Springboard and Innov8 consistently commanded a significant premium over independent operators, the report said.

"The 17-20% steady premium range reflects the value enterprises place on predictability and standardised service, much like travellers opting for Marriott or Taj over standalone hotels," said Utkarsh Kawatra, co-founder and CEO, myHQ. "It is expected to widen further, with the brand premium projected to reach 25% by FY28 as enterprises increasingly consolidate their workspace needs with trusted, multi-city operators."